Freelancer profile translated to English.

Description

I help brands in the health and wellness sector communicate with clarity, creativity, and efficiency.

I specialize in digital marketing, automation, and the production of medical and audiovisual content.

I design complete campaigns that integrate strategy, automation (Make/Integromat), graphic design, scripts, audiovisual pieces, AI virtual assistants, and content designed to connect with patients.

My differentiator: I can conceive the idea, translate it into real content, and automate the entire process. This way, your brand gains time, impact, and consistency.

I have worked on projects such as:

Creation of automated workflows with over 2000 leads managed.

Development of accessible and persuasive medical content.

Production of audiovisual campaigns and content for clinical screens.

Implementation of AI virtual assistants trained with proprietary knowledge bases.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Catalano
Creative Direction
HEALTH AND WELLNESS
January 2010 - Today (16 years and 5 months)
Alcázar de Consuegra, Spain
- Strategic and creative development of integrated communication campaigns for digital and physical media.
- Creation of scripts, brand narratives, and medical content adapted to different channels.
- Graphic design, audiovisual editing, and production of materials for social media, signage, and internal communication.
- Automation of marketing processes and lead management using Make (Integromat).
- Development and maintenance of artificial intelligence virtual assistants, applied to social media and content.
- Installation, programming, and updating of digital signage systems (LOOK + Fire Stick) in clinics.
- Management and production of content for internal screens (Digital Signage) in real-time.
- Professional audio editing and mixing for radio spots, promotional videos, and institutional pieces.
- Advanced use of tools such as Adobe Illustrator, Photoshop, Audition, and DaVinci Resolve.
Design and Execution of Multichannel Marketing Strategies No-Code Automation of Processes Audiovisual and Graphic Content Production and Editing Development of AI Virtual Assistants with Knowledge Base Creative and Technical Writing for Medical Content
Grey
Art Director
SOCIAL NETWORKS
January 2007 - January 2018 (11 years)
Madrid, Spain
Before specializing in the health sector, I worked as an Art Director at the Grey agency, developing visual and graphic campaigns for brands such as Domino’s Pizza, BBVA, Openbank, and Loterías de Navidad, among others.
I designed creatives for social media, banners, web campaigns, visual pieces, and videos, combining tools like Photoshop, Illustrator, and After Effects, always ensuring visual consistency, impact, and alignment with each brand's branding.
Audiovisual and Graphic Content Production and Editing Audiovisual Production and Graphic Design Art Direction for Digital Campaigns Advertising Graphic Design Video Editing for Promotional Campaigns