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Pablo Bueno BorjaPB

Pablo Bueno Borja

Marketing & Content Strategy @ Tech Sports & Music

€296/day
Madrid, ES
15+ years

Average response time: 1 hour

About Pablo

As a seasoned content strategist and AI enthusiast, I bring over 15 years of experience in creating and implementing innovative content strategies for leading global brands. My journey has been marked by a passion for storytelling, a deep understanding of digital landscapes, and a commitment to leveraging AI to transform businesses.

I am a Content Strategy Consultant, leading projects for high-profile clients like Red Bull TV and Microsoft. At Red Bull TV, I spearhead the Spanish content strategy for the Qatar Airways Premier Padel Tour, while also contributing to content strategies across various sports and entertainment domains. My role at Microsoft involves advising on the global content strategy for Copilot, Microsoft's AI tool, enhancing its application within the Microsoft 365 suite.

Previously, as the Head of Content at Recover™, my tenure was marked by successful brand partnerships, creative vision, and a strong focus on sustainability advocacy. I ensured consistent messaging and strategic collaboration with ecosystem partners, driving impactful content across diverse touchpoints.

My expertise extends to action sports and motorsports, where I served as the Executive Producer at DAZN, leading production teams for MotoGP, F1, and UFC, among other rights. I developed comprehensive content plans and oversaw the production of live events, documentaries, and promotional content.

In addition to my professional roles, I am a dedicated mentor and professor, teaching growth hacking and content strategy to startups. My commitment to education and mentorship reflects my belief in preparing businesses for the future through innovative content solutions and AI-driven strategies.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • German

    Basic

  • Italian

    Basic

  • French

    Basic

  • Catalan

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Wannacom (Agency)
    Head of Content
    September 2024 - Today (1 year and 9 months)
    • Microsoft: Lead global content strategy for Microsoft 365 Copilot PLG team. Drive ideation, creation, and implementation to enhance user experience and productivity.
    • Red Bull: Develop Spanish content strategy for Red Bull TV's Qatar Airways Premier Padel Tour. Collaborate across sports and entertainment verticals.
  • Recover™
    Head of Content
    February 2024 - August 2024 (6 months)
    • Led a 10+ person team at Madrid HQ.
    • Oversaw brand messaging, ecosystem partnerships, and sustainability advocacy.
    • Drove influencer engagement and data-informed content decisions.
  • Red Bull Media House
    Global Motorsports Content Manager & Spanish Editor-in-Chief
    February 2019 - February 2024 (5 years)
    • Managed 3 production teams (60+ staff) across Madrid and Barcelona.
    • Oversaw live/non-live content, contract compliance, and marketing assets.
    • Supervised talent, budgets, and stakeholder communications.

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Education

  • Senior Management Program
    IE Business School
    2024
    Senior Management Program
  • Master degree in Communications
    Cardenal Herrera CEU
    1999
    Master degree in Communications

Skill set

Categories