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Pablo AbreuPA

Pablo Abreu

Product Designer

€800/day
Paris 16e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pablo

An all-terrain and digitalization adventurer!

My professional career began in 2006, for advertising campaigns.
Very quickly, following current trends, I was able to work in the digital universe for a large number of brands such as: Dior, Hugo Boss, Cartier, La Provence, Nice Matin, Skoda Auto, Epicentre Films, Relais & Châteaux, T'nB, Optic 2000, Axa, Parrot, SFR…

Thanks to this rich background, today I am able to tackle the digitalization of solutions and the creation of e-commerce platforms as well as their web and print advertising (UX / UI), and much more!

See
  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Paris 16e Arrondissement (up to 50km), Paris (up to 10km)

Experience

  • SFR Business
    Product Designer
    E-COMMERCE
    May 2016 - Today (10 years and 1 month)
    Courbevoie, France
    #Product Owner:

    Client/user interviews. Needs expression. Maximization of value (Business Value). Development coordination (Writing US / Creating a backlog…).
    Methodologies: Scrum (Agile, Kanban…) / V-cycle / waterfall. Acceptance testing for releases or deliverables…

    #UX: Mapping / Workflow. Data analysis. Facilitating UX workshops (design thinking).

    Prototypes. Mobile first / Full responsive / App…

    #UI: Creation of graphic charters (web-print). Adherence to graphic charters. Creation of toolkits. Iconography creation. Visual creation (vector or bitmap). Animated prototyping…
    User Experience Design User Interface Design Product Design Product Management Agile Method Design Thinking Data Analysis Scrum
  • Cozmoze
    Associate Director / UX UI AD
    ARTS AND CRAFTS
    November 2012 - May 2014 (1 year and 7 months)
    Paris, France
    - Creation of the company's visual identity.

    - Creation of the website (responsive / e-commerce / .net). Architecture - UX - UI - Project/team management

    - Creation/execution/adaptation of the Cozmoze launch campaign (print and digital)

    - Department management (recruitment, schedules, briefs, materials and costs, amortization of investments…)
    Business Creation User Experience Design User Interface Design Project Management Art Direction E-commerce Startup
  • RCI
    UX / UI
    LUXURY GOODS
    June 2014 - January 2016 (1 year and 7 months)
    Neuilly-sur-Seine, France
    - UX/UI redesign of the agency's website (responsive).

    - UX / UI / Visual Identity redesign of the weKrop platform (e-commerce) Extranet dedicated to resellers from five continents, to choose and order advertising visuals from our clients' brands such as Dior / Cartier / Lacoste / Hugo Boss in instore/Out of door - Press - Digital.

    - Creation and execution of dynamic charters, based on the international campaign.

    - Creation of advertising campaign charters for luxury brands (Hugo Boss, Dior, Cartier…) (HTML5 / Flash) and for all platforms (Doubleclic Studio, Sizmek, Adform…)

    - Photo retouching / Color correction / Adjustment of international campaign visuals for the press (Figaro - Elle - Cosmopolitan - Vanity Fair…)
    Photo retouching Luxury User Interface Design User Experience Design Responsive Design Advertising Digital Transformation

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