Pablo A.

At this company, the project aims to carry out a comprehensive redesign of the HSBC bank's collections system in the UK. This redesign seeks to optimize current processes, improving both efficiency and effectiveness in accounts receivable management. Through a detailed analysis of existing workflows and the identification of areas for improvement, innovative solutions will be implemented to facilitate more agile and effective management. The focus will be on user experience, ensuring that both employees and customers have a smoother and more satisfactory interaction with the system. This project aims not only to improve financial results but also to strengthen the bank's relationship with its customers.

At this company, the project focuses on the design of an innovative UX/UI product for the delivery sector. The design process will begin with extensive market and user research. This will include conducting interviews and surveys, as well as a detailed competitor analysis, to better understand consumer preferences and behaviors in this area. With the information gathered, user profiles (personas) and scenarios will be developed to guide the product design. This user-centered approach will ensure that the final product is intuitive, functional, and aligned with market needs.

For this agriculture company, I have developed a variety of graphic materials that have been fundamental to their communication and promotion. I have designed posters that highlight products and events, as well as visual presentations that convey information clearly and attractively. I have also created flyers and labels that reinforce the brand's identity, along with vinyls and roll-ups used at trade shows and exhibitions. Additionally, I have worked on developing totems and catalogs that effectively present the company's offerings. Each of these pieces has been designed with a focus on functionality and aesthetics, contributing to the success of their marketing initiatives.