Freelancer profile translated to English.
Back to original languageAbout Pierrette
Hello! I support companies, communication departments, and HR in optimizing their internal communication. My approach? Transforming your internal communication into a lever for company culture and collective performance.
> My vision: reasoned internal communication
Today, the major challenge is information overload, and organizations are not exempt: the multiplication of channels and messages drowns out the main information. My added value: measure to restore impact to your priority messages for your target audiences:
- Governance: structure information flows to avoid saturation
- Employee experience: treat your company culture like a brand to strengthen belonging and buy-in to your projects
- "Data" approach: use data to measure real engagement and optimize channels and messages according to employee usage (test & learn)
> How can I help you?
With my pragmatic approach, I intervene in both the definition of the communication strategy and the operational deployment of action plans.
I can also support you on specific projects (editorial, events, etc.) or highlights (project launches, for example).
- Examples of supported projects: reorganizations, strategic and company projects, innovation initiatives, onboarding new employees, etc.
- Examples of deliverables: talking points, internal magazines, newsletters, articles and posts, events, etc.
> Why entrust your internal communication or your projects to me?
Naturally enthusiastic, optimistic, and with good interpersonal skills, I am described as a professional and adaptable partner with a strong ability to analyze and understand business challenges.
Let's discuss your projects!
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Université Gustave EiffelInternal Communication ManagerEDUCATION AND E-LEARNINGJanuary 2024 - March 2026 (2 years and 2 months)77420 Champs-sur-Marne, FranceProject: supporting the reorganization of the General Services Department (DGS)
- Transformation narrative: writing lasting content to explain "the why and the story" of the reorganization (available on the intranet) and progress (via a newsletter), creating and/or harmonizing intranet sections for each department
- Internal Events: organizing presentation webinars for the new departments.
Project: election and renewal of the presidency- Production of motion design for students and staff
- Creation of a series of posters on the theme of superheroes.
Project: strategic redesign of the print & digital internal journal (target: 3,000 employees)- Editorial strategy: defining the editorial line with a concept that highlights people, expertise, and strategic/research projects, transitioning to a quarterly digital (Calaméo) and print format
- Project management: writing specifications, selecting and monitoring service providers (design, writing, printing), adhering to schedule and budget, monitoring the production of the first 3 issues.
Project: enhancing the 14 transformative projects and PEPR internally and externally.- Management: supervising the dedicated communication officer
- Project management: planning and leading monthly meetings in French and English, monitoring communication actions.
Other missions:Defining and deploying the internal communication strategy, consulting for business lines, managing the editorial content of internal communication channels (2 intranets - staff and students -, a weekly newsletter, 3 internal magazines per year,...) - Harmonie MutuelleInternal Communications OfficerBANKING AND INSURANCEOctober 2021 - January 2024 (2 years and 3 months)Paris, FranceProject: promoting Harmonie Mutuelle's new strategic plan
- Editorial strategy: developing a series of videos to clarify the challenges of the new strategic plan with a tripartite vision of the employee, the sponsor to the board, and the customer, to link field issues to the overall strategy.
- Project management: developing the brief, writing scripts, planning, interviews, managing filming, monitoring production.
Project: organizing a well-being day for employees on the occasion of the 20th SQVCT.> Activities organized: stands and thematic workshops, sports sessions, quizzes, sports challenges...- Project management: defining the schedule and budget, identifying and managing local contacts (across the entire region)
- Promotion: developing turnkey communication kits for communicators and non-communicators to ensure consistent messaging and facilitate event deployment (articles, visuals).
Target audience: 5,600 employees across the headquarters and 153 agencies. - Projets indépendants et associatifsSocial Media Manager, Brand Manager, Content CreatorCIVIC AND SOCIAL ORGANIZATIONSJanuary 2020 - Today (6 years and 5 months)Paris, France- Marketing and social media strategy: audit and recommendations.- Brand management: defining the brand territory and translating it into visual identity.- Content marketing: creating Reels/TikTok videos (CapCut, PlayPlay) and visuals (Canva), writing optimized content for various platforms.- Community management: managing communities, planning, analyzing KPIs, and adjusting strategy (Metricool/Hootsuite).- Management: leading a team of communicators and creatives.
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Education
- External Digital Communication CertificationTalenco2020Certification communication digitale externe
- Master in Web Cultures and Professions (CMW)Université Gustave Eiffel2014Master Cultures et Métiers du Web (CMW)