Özlem Aydin Cetin

My expertise is: management and consultancy in strategic communication. Communication that actually moves people. That leads to new insights, to different relationships, to behavioral change. I therefore look beyond the boundaries of traditional communication; analytical and critical. And we often offer unorthodox solutions at HVR. Because that's the only way to get people moving. We analyze communication issues, develop strategies, and help our clients implement them.

The national BookStart approach is combined with a clear communication strategy at a societal level to be of valuable service to the end-user. Drafting and implementing a clear communication strategy for the BookStart project, Rotterdam-wide. Editing content and maintenance and innovation of BookStart communication tools.

Active at a strategic level in: content management, website and intranet maintenance and setup, final editing of the client newspaper 'Onze Krant' which is published monthly, press releases, press moments, editing the monthly internal newsletter, weekly communication workshops for employees (staff), the rollout and monitoring of the new house style as of April 1, 2015. In addition, also responsible for acquiring new government and private funds for the continued existence of the foundation.