Freelancer profile translated to English.

Description

I am Oyer Corazón, a strategic designer of Services and Customer Experience (CX), with more than 25 years helping B2C companies (retail, fashion, hospitality) transform critical points into measurable business opportunities.

Professor at IE Business School of the course “Good Services”, I train professionals in how to design experiences that connect, build loyalty and generate profits.

I offer

Service design and customer journeys with immediate impact
Management as fractional CX Manager
Quick sprints (5 days) for exploratory pilots
Training in user-centered experience and agile methodologies

Key cases

Playtomic: design of collaborative feature that improved retention
Casa Batlló: complete redesign of the visiting experience
Morph Arquitectura: internal culture as a CX strategy

Since 2015 I have specialized in Service Design, Innovation and Cultural Transformation for companies such as

— Deloitte,

— Repsol,

— Distrito Natural (Real Estate Developer)

— among others.

And I have been a professor of Design Thinking and UX for

— La Salle Business School,

— University of Deusto,

— UX Master TAG,

— UX Master Universidad Europea,

— Istituto Europeo de Design

Pleased to meet you!

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Playtomic
Innovation
SPORTS
October 2018 - Today (7 years and 8 months)
Madrid, Spain
Workshops | Strategic tree
Experimental session | Moonshot Design Thinking

Support to co-create a unique vision of the business, align teams and “glimpse” a new direction.

- Co-creation of a new business vision.
- Align vision with all teams.
- Work on value proposition for different users and/or clients.
- Explore potential businesses.
- Rethink the brand's visual identity for internal strategic documentation and investment attraction.
Moonshot Design Thinking Design Thinking Strategic Design User Experience Design User-Centered Design
Different Roads
Innovation Lead
TRAVEL AND TOURISM
September 2019 - January 2020 (4 months)
Valencia, Spain
Process Improvement
Moving from Project Logic to Process Logic
Design Thinking Team Building Scalable models
Hecho.company
Innovation Head
TECH
July 2018 - Today (7 years and 11 months)
Service Design as a methodology through which we co-create solutions to our clients' problems, improve processes and/or design services or products of all kinds.
Service Design Innovation Lean startup User Experience Design