Freelancer profile translated to English.
Back to original languageAbout Outmane
I amOutmane, a Brand Identity Designerand specialist in **Visual Identity**. I assist entrepreneurs, startups, and companies in creating or redesigning their brand image through strategic and coherent visual identity systems.
Each project begins with a discovery phase to understand the company, its positioning, its values, its target audience, and its objectives. This approach allows for the design of a brand identity that enhances credibility, improves brand recognition, and sustainably supports its growth.
I design **complete visual identities**, including logo creation, logo systems, color palettes, typography, graphic elements, iconography, packaging, stationery, print materials, social media branding, graphic guidelines, brand books, and visual identity guides.
My process includes a strategy phase, mood board creation, visual identity development, and finally, the delivery of a professional graphic guideline. Deliverables may include primary and secondary logos, variations, print-ready files, social media kits, mockups, logo animations, and all source files.
Before becoming a freelancer, I worked on graphic design and production projects for companies such as Sofitel, Royal Air Maroc, Air Côte d'Ivoire, Radisson Blu, Samanah Golf, and Rallye du Maroc. These experiences have allowed me to develop an approach that combines creativity and execution quality across all media.
I work as a strategic partner, prioritizing clear communication, a collaborative process, and timely delivery. My goal is to create strong, coherent, and lasting brand identities that can differentiate your company and strengthen its market position.
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Customer ObsessionWeb and Motion Design Graphic ArtistSeptember 2025 - January 2026 (4 months)→ Mission Objective:
- Create engaging visual identities and digital content by combining graphic design, animation design, and client collaboration, while maintaining strong brand consistency.
→ Achievements:- Design and execution of over 20 motion design projects, contributing to brand identity reinforcement, visual storytelling, and audience engagement on digital platforms.
- Creation of numerous graphic materials applying principles of graphic guidelines, typography, color theory, layout, and visual consistency to enhance brand recognition.
- Close collaboration with clients and teams to transform needs into effective visual solutions, improving deliverable quality, communication, and project efficiency.
→ Technical Stack:- Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Adobe Acrobat, Motion Design, Branding, Typography, Color Theory, Layout, Graphic Guideline.
- Help PrintGraphic Designer and Digital Printing ManagerFebruary 2025 - August 2025 (6 months)→ Mission Objective:
- Ensure print production by combining graphic design, advanced printer usage, and technical troubleshooting, while guaranteeing consistent brand quality and efficient customer service.
→ Achievements:- Participation in the diagnosis and repair of high-capacity professional printers, mastering xerographic systems, printing workflows, and equipment reliability to reduce production downtime.
- Creation and preparation of print-ready materials by applying graphic guidelines, principles of typography, layout, and color management to ensure high-quality communication materials.
- Operation of professional printing equipment and client support throughout the production process, ensuring quality control, color fidelity, and a smooth customer experience.
→ Technical Stack:- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Digital Printing, Xerographic Systems, Prepress, Color Management, Printer Maintenance, Quality Control, Typography, Graphic Guideline.
- New Digital PrintGraphic Designer and Digital Printing ManagerJuly 2024 - November 2024 (4 months)→ Mission Objective:
- Support clients from design to production by combining graphic design, printing, and color management, while ensuring brand consistency across all printed materials.
→ Achievements:- Design and preparation of print-ready files compliant with visual identity, graphic guidelines, typography rules, and layout consistency for international clients, notably Sofitel.
- Management of color calibration, color management, and printing workflows to ensure color fidelity, brand consistency, and premium print quality.
- Direct collaboration with clients for the preparation of technical and marketing documents, including files for aircraft livery for Royal Air Maroc and Air Côte d'Ivoire, ensuring reliable and compliant production.
→ Technical Stack:- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Prepress, Printing, Color Management, ICC Profiles, Printer Calibration, CMYK, Typography, Graphic Guideline, File Preparation.
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Education
- Specialized Technician in Graphic DesignHigher Institute of Management and Informatics2024Technicien Spécialisé en Infographie, diplômé après une formation de deux ans à l'Institut Spécialisé de Gestion et d’Informatique de Marrakech. Compétences acquises en design graphique, théorie des couleurs, Adobe Creative Cloud, outils Microsoft Office, bases du HTML et du CSS, gestion des couleurs et entrepreneuriat.
Certifications
- Digital Media EssentialsBasis2026