Freelancer profile translated to English.

Description

With a strong background in digital agencies, SaaS, and e-commerce, I help companies grow by optimizing their acquisition and conversion channels.

My approach combines strategy and operations: from defining the marketing plan to the concrete implementation of campaigns, including optimizing user journeys to maximize conversion.

🎯 My expertise:

Online advertising: Google Ads (Search, Display, Shopping), Meta Ads (Facebook/Instagram).

Email marketing & CRM: Klaviyo, Mailchimp, HubSpot.

E-commerce & conversion: Shopify, WooCommerce, optimization of product pages and checkout funnels.

Global webmarketing: acquisition strategy, personas, KPIs, SEO/SEA.

Tools: Google Analytics 4, Unbounce, Simprosys, Divi.

⚡ My goal: to help my clients generate more qualified traffic, improve their conversion rates, and implement scalable marketing actions.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Netwave
Digital Marketing Manager
SOFTWARE PUBLISHING
February 2016 - April 2020 (4 years and 3 months)
Paris, France
• Design/implementation of the marketing & communication plan
• Implementation of Lead Generation/nurturing strategies.
• Development and management of marketing campaigns on Hubspot
• Functional administration of Salesforce / CRM
• Management of internal projects (Website redesign, Marketing automation/CRM tool integration)
• Content creation: blog articles, email marketing, documents, presentations, infographics, visuals, social media posts, website updates, etc.
• Development and implementation of the editorial calendar for social media
• Preparation and organization of events (Ecommerce Paris, Ecommerce Connect, eTail France, EBG workshop, webinars, etc.)
• KPI monitoring and ROI analysis
• Competitive intelligence.
Marketing Automation CRM
OT DIGITAL
Founder
DIGITAL AND IT
April 2020 - Today (6 years and 2 months)
Paris, France