Freelancer profile translated to English.

Description

Launching or growing a DTC brandand you need someone to take charge of **the entire digital side**, without hiring a full-time CMO.

E-commerce site, acquisition, CRM, content, tracking, profitability steering: I structure and manage your **growth engine from A to Z**, on a part-time basis.

Specifically, I handle:

**Site Launch & Structuring**: Shopify, Shopify Plus, or PrestaShop, merchandising, product pages, CRO (PDP, cart, checkout).

**Multi-channel Acquisition**: SEO, SEA (Google Ads), Meta & TikTok Ads, account structuring, creative, budget management, profitable scaling.

**CRM & Retention**: Klaviyo, Brevo, welcome flows, abandoned cart, post-purchase, win-back, referral, segmentation.

**Social Media & Content Strategy**: curated editorial line, calendar, paid and organic variations.

**Data-Driven Management**: CAC, LTV, ROAS, conversion rates via GA4, server-side GTM, and Looker Studio. Reliable tracking, data-backed decisions.

I act as apart-time CMO(a few days a month) or forlaunch sprints**, for **fashion, sports, lifestyle, and beautybrands.

Where I make a difference:I link every euro spent to real profitability.No cash-burning growth, only managed growth.

Some brands I've worked with:

Footkorner(streetwear),Pardon My French(DTC fashion),RP Parfums(DTC perfumery).

Ready to start fast.Let's talk about your brand.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Montigny-lès-Cormeilles (up to 30km)

ALDI France
Digital Project Manager (Fixed-term contract)
January 2025 - November 2025 (10 months)
Île-de-France, France
National e-commerce platform for the brand (1,300+ stores): catalog, promotional communication, store locator.
• Managed the redesign of the aldi.fr CMS to a headless architecture (Adobe Experience Manager to Magnolia), a strategic group project.
• Designed tracking plans and management dashboards.
• Coordinated Marketing, Data, and IT teams, as well as external agencies (web design, SEO) on the digital roadmap.
• Aligned French and German teams on group standards.
• Optimized UX and SEO (Core Web Vitals, user journeys, technical markup).
ALDI France
Digital Project Manager
RETAIL (LARGE RETAILERS)
January 2025 - November 2025 (10 months)
Villepinte, France
• CMS migration for aldi.fr: managed the transition from Adobe Experience Manager to Magnolia (headless architecture), a strategic group project.
• International coordination: aligned with digital teams in Germany on group standards and product roadmap.
• Managed external agencies (web design, SEO) on priority projects.
• Orchestrated cross-functional collaboration between Marketing, Data, and IT for the delivery of the digital roadmap.
• Continuous improvement of UX and SEO on the website.
CMS Migration Google AdWords Digital Project Manager run International Strategy
I-bacterial
B2B Product Launch and Lead Generation for a Health and Hygiene Company
January 2024 - October 2024 (9 months)
Paris, France
Coordinated the launch of a health and hygiene product and B2B lead generation, with a long sales cycle and multiple stakeholders.
• B2B lead generation strategy (SEA, content, email sequences).
• Built nurturing and qualification sequences.
• Implemented CRM tracking and scoring to prioritize sales efforts.
• Managed cost per lead and sales cycle.
• Reporting and continuous improvement of open and conversion rates.
Results: qualified B2B leads generated during the launch, shortened sales cycle, high sequence open rates.