Freelancer profile translated to English.
Back to original languageAbout Oumou
Expert in marketing strategy, B2B/B2C business development, and CSR, I combine a dual Franco-African background and training from Grenoble Ecole de Management to bring a global and concrete vision to your projects.
Founder of LIDEN LIH (African natural cosmetics), I managed the entire value chain from sourcing, branding, sales, to partnerships. I am comfortable in both high-growth startups and demanding multicultural environments (Mali, Morocco, France).
What I bring: the ability to build lasting relationships, structure 360° campaigns, and integrate CSR challenges into the heart of business performance.
French
Native or bilingual
English
Conversational
Bambara
Fluent
German
Basic
Fula
Basic
Wolof
Conversational
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Brest (up to 50km), Strasbourg (up to 50km)
Experience
- COFIDESDigitalization, Innovation, and CSR ManagerBANKING AND INSURANCEJuly 2025 - Today (1 year and 1 month)Bamako, MaliPremium Asian cosmetics brand with international expansion.Context: Accelerating the launch of new products in markets through local sourcing and adapting rates to the population's purchasing power.
- Lead 360° digitalization of services
- Digitalization, Innovation, and CSR Manager, COFIDES, Bamako
- Develop innovative and interoperable solutions for customer inclusion
- Implement a CSR approach ensuring ethical compliance, reducing the environmental impact of operations, and attracting NGOs
- LIDEN LIHCEOAGRICULTURESeptember 2025 - Today (11 months)Paris, FranceBrand specializing in the transformation of African natural resources into 100% natural health and cosmetic product ranges.Context: Founder of LIDEN LIH, I enhance African natural resources (honey, spices, dried fruits) by developing 100% natural health and cosmetic ranges, packaged in eco-responsible materials compliant with international standards. My approach integrates sustainable local sourcing, rigorous quality standardization, and a CSR approach, with the mission to promote healthy consumption and responsible beekeeping. This concrete project illustrates my ability to manage an innovative value chain, from sourcing to sales, aligning economic performance and socio-environmental impact.
- Manage the company's administrative and financial operations
- Lead and coordinate teams, organize work, and monitor performance
- Manage inventory, receipts, goods storage, and report discrepancies
- Define and deploy the commercial and marketing strategy, and develop/retain clients
- Oversee operations, make strategic decisions to ensure profitability and growth, and integrate CSR approaches
- Les arrangés de JoeFreelance Community ManagerAGRICULTUREJune 2024 - December 2024 (6 months)Paris, FranceContext: Supporting an artisanal spiced rum brand in its digital development: creation of visual and editorial content for Instagram/TikTok, product label design, engagement of active communities, and analysis of engagement KPIs to optimize visibility and conversion.
- Design product labels
- Create content for Instagram and TikTok
- Manage communities and interactions
- Analyze performance and optimize engagement
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Education
- Bachelor's degree in Marketing and BusinessINSTITUT SUPÉRIEUR DU GÉNIE APPLIQUÉ (IGA)2020Licence en marketing et commerce
- Master's in Web MarketingESGCI2023Mastere WEB-MARKETING