About Oumayma
Hi, I'm Uma .
I help ideas become brands people understand, and remember!
Some projects already have a logo.
Some already have a website.
Some even have a marketing plan.
But something still doesn't click.
That's usually when people reach out to me.
I love stepping into projects at that in-between stage: when everything exists, but the story isn't clear yet.
Together, we untangle the ideas, challenge assumptions, find what actually makes the brand different and build a strategy that feels intentional instead of improvised.
My background is in marketing, but my approach is rooted in curiosity. I ask questions, connect dots and look for the insight that everyone else overlooked.
I enjoy working with founders, startups and creative businesses that are building something with purpose and want a strategy that feels as thoughtful as the product itself.
If that sounds like where you are, let's talk.
How I can help
Rather than offering one-size-fits-all services, I usually work through focused strategic collaborations depending on where your project is.
Strategy Sessions
A deep dive into your idea, brand or challenge to help uncover opportunities, solve roadblocks and define your next steps.
Brand Positioning
Finding what makes your brand genuinely different and translating that into clear messaging and a strong market position.
Growth Strategy
Building practical marketing roadmaps covering content, customer journey, channels and long-term growth.
Launch & Repositioning
Helping new brands find their footing or existing ones discover a clearer direction.
Every collaboration is tailored to the project, so if you're unsure what you need, we can simply start with a conversation.
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Statement FactoryFounderCULTUREMarch 2026 - Today (5 months)Lisbonne, Portugal@stmntfactory on instagramWe believe creation is never neutral.Every object carries a position — whether intentional or not.Statement Factory exists to make that intention visible.We are not a marketplace built on volume.We are a curated space built on meaning.Before products, there are ideas.Before aesthetics, there is purpose.Before selling, there is a story worth telling.We work with independent creators who choose depth over exposure,integrity over speed,and point of view over trends.Here, nothing is accidental.If something is presented, it stands for something.Statement Factory is not about consuming more —it’s about choosing better.This is where creativity takes responsibility.This is where ideas are manufactured.This is where statements are made.
- Artemis EventsMarketing CoordinatorFebruary 2026 - Today (6 months)Lisbonne, Portugal@mashupoficial on instagramAssisting Artemis Events in Lisbon on their new concept called MASHUP that merges fashion and art.Managing the content and the organisation of this concept in a team of 3.
- SEB SolutionsChief Executive OfficerJanuary 2020 - Today (6 years and 7 months)Consultancy agency in management supporting SMEs, startups, and organizations in achieving sustainability and success. Responsible for business strategy development and operational management.
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Education
- MsC in Management (Entrepreneurship, Strategy & Impact)Catolica Business School Lisboa2025MsC in Management (Entrepreneurship, Strategy & Impact)
- Part-Time MBMMediterranean School of Business2021Part-Time MBM
Certifications
- Build a free website with WordPressCoursera2025
- Use Mailchimp to Build an E-mail Marketing CampaignCoursera2025