Freelancer profile translated to English.

Description

With 10 years of experience in e-commerce and marketplaces, I support brands and sellers in their digital development and growth on online sales platforms.

My expertise covers the entire chain: marketplace strategy: operators or sellers. P&L management, team management, website optimization, product catalog, conversion, and strategic partnership development.

I led the growth of an international marketplace with concrete results: +17% market share in 2 years and 18% of web orders generated through marketplaces.

I offer freelance services for: e-commerce audits, marketplace strategy, team structuring, management training, digital transformation support.

🌍 Languages: French & Professional English

📍 Paris/Casablanca/Dubai— Remote or on-site

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Digital & Business
Independent Consultant
November 2024 - Today (1 year and 9 months)
I support companies and their teams in their digital development and business performance, with a pragmatic, results-oriented approach.
My missions:

E-commerce & Marketplace Audit: performance analysis, identification of growth levers, actionable recommendations
Strategy & Execution: operational action plan, process optimization, internal organization
Marketplace Expertise: strategy, positioning, seller onboarding, performance monitoring
Individual & Collective Coaching: supporting managers, executives, and entrepreneurs on their goals, roadblocks, and decision-making — individual sessions or team workshops to move forward with clarity and efficiency

Clients supported:
Amina Muaddi, Light of Sakina, Mon Sommelier.fr, Formation Normandie
Marketplace Expert Team Management E-commerce E-commerce Strategy Business Development
Atlas For Men,
Head of Marketplace - International Growth
E-COMMERCE
May 2022 - September 2024 (2 years and 4 months)
Paris, France
Managed e-commerce and marketplace strategy in an international growth context, with full P&L ownership and multidisciplinary team management (web marketing, commerce, IT).
Strategy & Growth

Definition and deployment of marketplace & partnerships strategy (Debenhams UK, Kaufland Switzerland, Rakuten France...)
Opening of new international markets
Negotiation and signing of contracts with key brands (Dim, Fruit of the Loom, Athena, Pertemba...)

- Management of the internal e-commerce site

Ownership of the internal marketplace: product strategy, merchandising, UX, checkout tunnel
Management of key commercial periods (Black Friday, flash sales...)
Supervision of payment solutions (Payplug, Hipay, PayPal)
Coordination of cross-functional stakeholders (IT, marketing, customer service, legal, operations)

- Team Management

Supervision of a dedicated team
Training and support for customer service teams in France & UK

- Key Results

18% of web orders generated through the internal marketplace model
+17% market share in the women's segment in 2 years (vs. 5% previously)
E-commerce Strategy Marketplace Team Management Business Development
Atlas For Men,
Internal Marketplace Manager
September 2018 - May 2022 (3 years and 8 months)
Paris, France
• • Define and execute marketing and business strategies (SEO, merchandising, commercial offers, newsletter, highlights…)
• • Scale marketplace activity through aggregators (Shopping Flux, Lengow, Channel Advisor, Iziflux, Beezup, etc.)