Freelancer profile translated to English.

Description

Product Marketing Manager and GTM consultant, I help B2B SaaS companies and product organizations transform their strategy into clear, actionable, and results-oriented frameworks: positioning, feature launches, messaging structure, and alignment between product, sales, and marketing.

With 12 years of experience in managing marketing and digital strategies in complex, multi-stakeholder environments (Orange, MTN, Banque Atlantique), I work at the interface between product teams, marketing teams, and business stakeholders to secure positioning decisions, structure launches, and maximize the impact of marketing investments.

My interventions primarily focus on:

- Product positioning and ICP definition (ideal customer profile)

- Structuring feature launches and associated messaging

- Designing competitive battlecards and actionable campaign briefs

- Defining GTM performance indicators and frameworks

I bring clarity where there is dispersion between product and marketing teams. I typically undertake short missions (2 to 6 weeks), before or during a launch, to secure positioning and improve the effectiveness of go-to-market strategies.

I also document my approach to AI-augmented marketing intelligence through Growth Operator Notes (GON), a market analysis platform I operate in parallel (see portfolio).

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Orange SA - Orange Digital Ventures
Head of Digital & Innovation Department
TECH
November 2021 - Today (4 years and 9 months)
I serve as the convergence point between product strategy, marketing positioning, and business teams, translating product priorities into clear, performance-oriented launch plans.

My responsibilities include:
- Defining positioning and messaging for digital product and feature launches
- Structuring go-to-market strategies and translating them into activation plans
- Aligning product, marketing, and partner teams around common objectives and indicators
- Monitoring launch performance through dedicated measurement frameworks

This role has allowed me to develop in-depth expertise in product positioning, GTM strategy, and product-marketing alignment in a large-scale, multi-stakeholder environment.
Digital and Marketing Strategy Marketing Performance Management Go-to-Market (GTM) Strategy Product Launch Product Positioning
AFG BANK
Head of Communication & Digital Channels
BANKING AND INSURANCE
November 2020 - November 2021 (1 year)
I managed the positioning and go-to-market strategy for Banque Atlantique's banking products and services, in a highly regulated environment requiring great rigor in structuring messages and launches.

I was responsible for:
- Defining positioning and key messages for new banking product launches
- Structuring go-to-market strategies, integrating regulatory and institutional constraints
- Developing briefs and multi-channel launch plans
- Implementing launch performance monitoring through dedicated indicators
- Aligning internal teams and partners around the product strategy

This experience strengthened my ability to position and launch offerings in a constrained environment, where message clarity directly influences adoption.
Product Launch Go-to-Market (GTM) Strategy Market Entry Strategy Product Marketing Marketing Performance Management
MTN
Marketing & Communications Manager
TELECOMMUNICATIONS
March 2014 - November 2020 (6 years and 8 months)
I contributed to the positioning and launch of MTN's telecom offerings, in a high-volume, highly competitive environment where each launch needed to differentiate quickly to capture and retain users.

I was responsible for:
- Contributing to the definition of positioning and messaging for telecom offering launches
- Participating in the structuring of go-to-market strategies in line with product and commercial priorities
- Designing launch briefs and coordinating their execution with teams and partners
- Monitoring launch performance using dedicated indicators
- Collaborating with product, sales, and communication teams in a multi-stakeholder context

This experience gave me a solid understanding of the mechanisms of product growth and positioning in a large-scale telecom environment, forming the foundation of my current go-to-market expertise.
Marketing Performance Monitoring Operational Coordination Telecom Marketing & Consumer Offers Product Launch Go-to-Market (GTM) Strategy