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Ouardia Amel FeddiOA

Ouardia Amel Feddi

Senior Consultant · Strategy & Events

€950/day
Paris, FR
8-15 years
Brand Strategy & Positioning
360° Communication
Event Project Management
Cross-functional Project Management
Marketing Activation

Average response time: 1 hour

Freelancer profile translated to English.
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About Ouardia Amel

13 years spent conceiving, deploying, and embodying brands alongside Houses that have shaped my perspective: Krug, Le Bon Marché Rive Gauche, Guerlain, Tata Harper, Loewe...

I work on senior missions in two complementary areas: brand strategy and its digital activations on one hand, and event project management on the other.

In the first area, I support brands with their positioning, their narrative, and their voice. From the brand platform to editorial and digital implementation, I frame the thinking and then embody it in reality.

In the second, I take charge of a launch, a retail activation, or a major event.
I structure, I orchestrate, I deliver.

Let's connect if you're looking for someone who thinks AND delivers.
Fashion and Cosmetics
Luxury Goods
Culture
Social Networks
Consulting and Audits

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • OUARDIA AMEL FEDDI - OAF
    Founder - Senior Consultant — Brand Strategy, Digital & Events
    FASHION AND COSMETICS
    February 2026 - Today (6 months)
    Paris, France
    IMAGE STRATEGY. DIGITAL. EVENTS
    A creative agency serving the uniqueness of each brand.
    ─────
    13 years on the client side (Le Bon Marché, Krug, and other Houses I admire) have taught me one thing: brands that make an impact don't shout. They have something to say, and they say it with precision, intensity, and consistency.
    ─────
    3 areas of expertise, the same rigor:
    · IMAGE
    · DIGITAL
    · EVENTS

    Beauty · Wellness · Fashion · Sports · Food · Lifestyle ·
    360° Communication Event Project Management Brand Strategy & Positioning Digital Activations
  • Le Bon Marché Rive Gauche
    Marketing & Events Manager Accessories & Luxury (2020) + Beauty (since 2016)
    LUXURY GOODS
    January 2020 - January 2026 (6 years)
    Paris 06, France
    Reporting to the Accessories & Luxury Sales Department (functional link: Marketing & Communications) · Management of 2 apprentices · Cross-functional management of 6 internal departments + agencies & service providers · Budgets from €15k to €300k/operation

    Management of marketing and event activations for the Accessories & Luxury sectors
    - 360° launches of new spaces: Women's Sneakers (2021), Leather Goods (2022)…
    - XXL Pop-ups, exclusive partnerships & signature customer experiences: Loewe Spirited Away, Paula's Ibiza, Moynat, LV x Pharrell 1st drop, Chanel…
    - Design & deployment of tailor-made 360° communication plans (press, influencers, CRM, paid)
    - Event Management: Private Dinner Mory Sacko x Louis Vuitton (150 VIPs), Private Concert Renaud Capuçon x Moynat (50 VIPs)…
    - Strategic management of cross-functional marketing budgets
    - Performance monitoring: traffic, revenue, brand awareness, press & social coverage
    Event Project Management Cross-functional Project Management 360° Communication Marketing Activation
  • Le Bon Marché Rive Gauche
    Events & Marketing Manager, Beauty
    FASHION AND COSMETICS
    October 2016 - January 2026 (9 years and 3 months)
    Paris, France
    Reporting to the Beauty Sales Department (functional link: Marketing & Communications) · Cross-functional management of 6 internal departments + agencies & service providers · Budgets from €5k to €300k/operation
    (2020: scope extended in parallel to the Accessories & Luxury department — see next position.)

    Management of the event and marketing strategy for over 150 partner Beauty/Wellness brands
    - Launch of new spaces, XXL pop-ups, exclusive partnerships & signature customer experiences: Tata Harper Green House (2019), Ruban Rose (2020), Makeup Atelier (2021), L'Institut Le Bon Marché (2023)
    - Management of beauty events: in-store, private VIP events, press (up to 25 exclusive events/year) Private Concert Clara Luciana x Kure Bazar (550 VIPs), Private Dinner Chanel (150 VIPs), Guerlain Perfume Masterclass (50 VIPs), launch of exclusive partnership Jean-François Piège & Jo Malone London (100 journalists, 30 VIPs)...
    - Design and deployment of tailor-made communication/marketing plans
    - Performance monitoring: press coverage, influencer impact & partner KPIs
    Cross-functional Project Management Event Project Management 360° Communication Marketing Activation
Check out Ouardia Amel's experience

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Education

  • License 2, Corporate and Brand Global Communication
    ISCOM
    2012
    Licence 2, Communication Globale des Entreprises et des Marques
  • Master I & II, Strategic Marketing Manager
    ISEFAC Paris Alternance
    2016
    Master I et II, Manager Stratégique Marketing
Check out Ouardia Amel's education

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