About Otmane
French
Native or bilingual
Arabic
Native or bilingual
Experience
- Lincoln : GRDFData AnalystENERGY AND UTILITIESMarch 2022 - Today (4 years and 3 months)Lyon, FranceIn a team of 7 people:- Modeling customer behavior (Targeting, Scoring, Segmentation...).- Supporting marketing teams in the animation and analysis of marketing campaigns.- Defining KPIs and metrics to track for each feature..- Creation and automation of reporting.- Conducting exploratory studies using appropriate methodologies and analysis models.- Implementing relevant Dashboards to disseminate knowledge and facilitate internal/external analysis.
- ExtiaData AnalystDIGITAL AND ITMarch 2018 - January 2021 (2 years and 10 months)Lille, France- Modeling customer behavior (segmentations, scoring, sensitivity measurement, substitutability...).- Analyzing the performance of multi-channel commercial promotions and making concrete recommendations impacting customer activity.- Supporting marketing and CRM teams in the animation and analysis of marketing campaigns.- Deciphering all Auchan Retail France data (identity, transactional, behavioral) for customer knowledge purposes.- Implementing predictive models and algorithms to meet business needs.- Supporting and participating in the recruitment of new industrial partners as Data Analyst manager.
- INRAResearch EngineerAGRICULTUREMarch 2016 - May 2017 (1 year and 2 months)Rennes, France- Coordinating and working with university researchers.- Processing and managing large databases.- Statistical and descriptive statistical studies on data.- Econometric studies (Estimation of demand systems).- Study report published and intended for the European Union to aid decision-making.
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Education
- Master Statistics, Forecasting, Risk, and MarketsUniversity of Rennes 12016