Description

Growth & performance marketing manager with 8+ years’ experience driving acquisition and retention across fintech, SaaS, and DTC brands. Specialist in full-funnel strategy, paid media, and product-led growth across UK, US, and emerging markets.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

VertoFX
Growth & Performance Marketing Manager | B2B
BANKING AND INSURANCE
February 2023 - July 2025 (2 years and 5 months)
London, United Kingdom
• Planned, activated and optimised campaigns across paid search, paid social and programmatic platforms.
• Led transition from global campaigns to segmented regional strategies across UK, US, and enterprise verticals.
• Contributed to product-led growth by refining onboarding flow, improving conversion rates by 5%.
• Launched Verto Pay app - 50,000+ downloads during launch weekend via hyper-targeted acquisition in Nigeria.
• Launched Verto Atlas - Go-to-market for P2P FX Marketplace, 216K+ views and increased SME adoption.
Go-to-Market (GTM) Strategy Facebook Marketing Sales funnel Shopify Google Shopping
AFROCENCHIX
Performance Marketing Manager | eCommerce (DTC)
E-COMMERCE
August 2021 - February 2023 (1 year and 6 months)
London, United Kingdom
● Managed £50,000-£100,000 monthly paid media budget across Meta, TikTok and Google shopping.
● Increased AOV from £30 to £50 by increasing bundling based on purchasing behaviour
● Increased ROAS from 1.8 to 3, by focusing on testing and scaling winning ads on converting audience segments .
● Coordinated with CRM and content teams to create lifecycle campaigns centered around SMS to drive BOF conversion
● Launched first national TV advert on Channel 4, boosting brand visibility and engagement.
Sales funnel Google AdWords Twitter Marketing Google Shopping Shopify
CARAT
Paid Social Account Manager
TECH
April 2021 - July 2021 (3 months)
London, United Kingdom
● Managed high-budget paid social campaigns for Xbox UK and Microsoft.
● Led social execution for Xbox Game Pass and Halo Infinite campaigns, improving CTR and reducing CPVs.
● Supported Microsoft Surface & Office 365 with precision-targeted planning across B2B/B2C segments.
Facebook Marketing Go-to-Market (GTM) Strategy Instagram Marketing Sales funnel Pinterest Ads