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Othniel MatashiOM

Othniel Matashi

Growth & Performance Marketing Manager | B2B

€366/day
Welwyn Garden City, GB
3-7 years

Average response time: 1 hour

About Othniel

Growth & performance marketing manager with 8+ years’ experience driving acquisition and retention across fintech, SaaS, and DTC brands. Specialist in full-funnel strategy, paid media, and product-led growth across UK, US, and emerging markets.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • VertoFX
    Growth & Performance Marketing Manager | B2B
    BANKING AND INSURANCE
    February 2023 - July 2025 (2 years and 5 months)
    London, United Kingdom
    • Planned, activated and optimised campaigns across paid search, paid social and programmatic platforms.
    • Led transition from global campaigns to segmented regional strategies across UK, US, and enterprise verticals.
    • Contributed to product-led growth by refining onboarding flow, improving conversion rates by 5%.
    • Launched Verto Pay app - 50,000+ downloads during launch weekend via hyper-targeted acquisition in Nigeria.
    • Launched Verto Atlas - Go-to-market for P2P FX Marketplace, 216K+ views and increased SME adoption.
    Go-to-Market (GTM) Strategy Facebook Marketing Sales funnel Shopify Google Shopping
  • AFROCENCHIX
    Performance Marketing Manager | eCommerce (DTC)
    E-COMMERCE
    August 2021 - February 2023 (1 year and 6 months)
    London, United Kingdom
    ● Managed £50,000-£100,000 monthly paid media budget across Meta, TikTok and Google shopping.
    ● Increased AOV from £30 to £50 by increasing bundling based on purchasing behaviour
    ● Increased ROAS from 1.8 to 3, by focusing on testing and scaling winning ads on converting audience segments .
    ● Coordinated with CRM and content teams to create lifecycle campaigns centered around SMS to drive BOF conversion
    ● Launched first national TV advert on Channel 4, boosting brand visibility and engagement.
    Sales funnel Google AdWords Twitter Marketing Google Shopping Shopify
  • CARAT
    Paid Social Account Manager
    TECH
    April 2021 - July 2021 (3 months)
    London, United Kingdom
    ● Managed high-budget paid social campaigns for Xbox UK and Microsoft.
    ● Led social execution for Xbox Game Pass and Halo Infinite campaigns, improving CTR and reducing CPVs.
    ● Supported Microsoft Surface & Office 365 with precision-targeted planning across B2B/B2C segments.
    Facebook Marketing Go-to-Market (GTM) Strategy Instagram Marketing Sales funnel Pinterest Ads

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Education

  • Master's
    Master's
  • MSc
    University of Hertfordshire
    2016
    MSc

Skill set

Categories