Othman K.

Traffic Manager for two international clothing brands:

Divinbydivin and Davrilsupply

My role was to manage and optimize all advertising campaigns for these two brands in France and internationally on Meta.

Implemented campaign structure aimed at optimizing the purchasing journey.

Managed a monthly and evolving advertising budget of €30k split between the two brands.

Optimized ROAS x5 by transforming advertising budget into concrete results through A/B tests, refined audiences and creatives, optimized targeting, and implementation of new placements and formats according to targeted countries.

Developed the mobile application “Yper Shopper” by increasing the number of downloads and new user registrations.

Average result ⟶ 5100 to 7200 registrations/month.

Supported our B2B partners (E.leclerc, Carrefour, Auchan, SuperU...) to recruit delivery drivers in their areas of need and improve the rate of delivered orders.

Managed Meta, Google, and Apple Ads campaigns with a budget of €10K/month.

Developed the Yper.fr blog on the topics of collaborative delivery to improve referencing and proposed a competitive content strategy.

Optimized campaign budgets across various activated channels and reduced CPI = €2 → €0.48 in 5 months.

Monthly reporting on new website visits and new mobile app users with Data Studio.

Content writing for the website (description + Blog) and the newsletter.

Monitoring and optimization of Search + Shopping ads campaigns.

Creation and optimization of Brand campaigns on Meta.

Managed a monthly budget of €4K.

Contributed to the organization of Photowalk events with Leica.