Othman Gnn

At Sorbonne Nouvelle, I participated in the implementation and development of the digital and social media marketing strategy. My tasks included identifying key web influencers and platforms (blogs, social networks, YouTube…), designing and formalizing strategies adapted to each channel to target the right communities and develop brand awareness. I also contributed to defining the social paid strategy (sponsored posts), as well as managing domain names to prevent cybersquatting. Finally, I participated in the deployment of the social media strategy internationally, adapting it to different subsidiaries and business lines.

The Brand Nation is a communication and marketing agency specializing in brand strategy, digital, influence, and content creation. It supports companies from various sectors in their communication and digital marketing projects.

At The Brand Nation agency, I provided daily support to clients such as Quick and Tigex in their digital communication and marketing projects. I coordinated creative, technical, and external teams, while managing projects from conception to completion (newsletters, banners, podcasts, mini-sites, landing pages…). I participated in webmastering and managing brand websites, as well as monitoring photo and video productions during shoots and filming. I also contributed to setting up influence and activation campaigns (contests, special operations), developing detailed reports, and conducting industry and competitive analysis to inform strategic recommendations.

At L'Action Sociale, I actively participated in organizing large-scale events. My responsibilities included selecting and coordinating suppliers and service providers, managing certain clients and partners, and implementing the communication strategy (posters, social media, visual materials). I also ensured pre-event checks to guarantee the compliance of installations and, on the day of the event, I was responsible for quickly resolving any unforeseen issues to ensure the smooth running of the event.