Freelancer profile translated to English.
Back to original languageAbout Othmane
Do you need an external resource to optimize your E-Commerce growth, profitability, or operations, especially on the Amazon Marketplace as a Seller or Vendor? I can help!
Background
Several experiences in E-Commerce including Amazon (10 years), SaaS (7 years), and Finance (4 years) as a founder, manager, or employee.
- Co-founder of DataHawk, an analytics and performance optimization SaaS for Amazon, used by brands and agencies including Wella (Coty), Weleda, Pierre Fabre, Samsung, SmartyPants, and GroupM. I have seen and helped with the challenges of about a hundred brands of various sizes.
- Co-founder of two direct-to-consumer brands on a Shopify store, Amazon Seller Central with FBA, Etsy, and a physical store.
- Analyst then VP in investment funds (blisce.com) with stakes in brands such as Adore Me, Harry's, and Casper.
Use Cases
Organic Search Engine Optimization (SEO)
- Strategy: implementation of a multi-step organic placement strategy
- Research: relevant keyword research
- Content: optimization of product listings and back-end search terms
- Analytics: tracking of organic rankings
- Data: analysis of correlation between organic rankings, ad spend, and sales
- Optimization: application of learnings and iterations to boost rankings
Advertising Campaign Management (SEA)
- Strategy: implementation of Amazon Advertising strategy
- Research: relevant keywords and CPC bids
- Setup: setup of Sponsored Products, Display, and Brand campaigns on the Ad Console
- Analytics: tracking and analysis of ACoS, TACoS, and impact on organic
- Optimization: iterations to boost performance
Reporting and Forecasting
- Dashboarding: Excel, Sheets, PowerBI, Looker Studio...
- Modeling: budget, business plan, inventory forecasts, cohorts, LTV...
- Automations and tools
Strategy
- Product/offering
- Pricing
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 15km)
Experience
- AUGMENT.ORGFractional Finance & Data LeadEDUCATION AND E-LEARNINGOctober 2025 - Today (10 months)Strategized and implemented the data and financial infrastructure to help with decision-making and automated reporting and forecasting.
- Timeleft SAData, Business & Strategy ConsultantENTERTAINMENT AND LEISUREOctober 2024 - Today (1 year and 10 months)Paris, FranceInterim Head of Data - Implementation of a Modern Data Stack with data pipelines & ETLs, analytical queries in a data warehouse, and dashboarding in various BI tools, etc.Extraction of insights, business and strategic recommendations, etc.Financial modeling, automated financial reporting, automated operational forecasting, cohort models, optimized advertising budget allocation and management algorithm, etc.
- Opella Healthcare Group
On Malt
eCommerce Consultant / PMOSeptember 2024 - June 2025 (9 months)Project management support for the creation and optimization of product listings, advertising creatives, and brand stores on Amazon; as well as process optimization.
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Education
- Master of Scienceemlyon business school2015Master of Science (MSc), Finance, Management and Strategy
- Master of ScienceWHU – Otto Beisheim School of Management2015Master of Science (MSc), Exchange Semester