Freelancer profile translated to English.

Description

Hello 👋 My name is Othman, an expert in digital acquisition via Google Ads and Meta Ads.

Specializing in e-commerce, qualified lead generation, and filling strategies (events, sports, wellness).

Media Buyer | Paid Acquisition | Growth | Creative Strategy

✔️ +4 years of experience in campaign management

✔️ +€1M in advertising budget managed

✔️ Agency experience (GroupM) + freelance with clients in France and internationally

✔️ Strong specialization in entertainment

🏅 Certified Google Ads & Meta Ads & Tiktok Ads

🎯 My goal: maximize your performance with measurable results (ROAS, CPA, filling).

🧠 My difference: I don't just manage campaigns. I also work on angles, hooks, and creatives to unlock performance.

🚀 MY EXPERTISE

➤ Paid Acquisition (Meta & Google Ads)

‣ Account structuring (CBO, ABO, PMax, Search…)

‣ Performance analysis & rapid iterations

➤ Creative Strategy

‣ Marketing angles (emotion, urgency, social proof…)

‣ Hooks & scripts for ads

‣ Analysis of high-performing creatives and testing

➤ Tracking & Data

‣ Tracking setup (Pixel, conversions, GTM)

‣ KPI analysis (CPA, ROAS, CTR, CPM…)

‣ Data-driven optimization

➤ Audit & Strategy

‣ Analysis of existing accounts

‣ Clear action plan for scaling

‣ Concrete recommendations

🎯 TYPES OF PROJECTS

🛍️ E-commerce (scaling & profitability)

🏋️ Gyms & wellness studios (session filling)

🎟️ Events / Festivals / Labels (event filling)

📈 Lead Gen (training, services, local businesses — qualified and profitable lead acquisition)

🔥 RESULTS & EXPERIENCE

‣ +€1M in ad budget managed on Meta & Google

‣ Campaigns managed for renowned brands and organizations: Universal Pictures, Universal Music, Dawn Patrol Records, Braslive

‣ Experience with lifestyle & wellness players: Innerskin, Bodyshop, Flexlab, Fitness Park, Neoness

‣ Lead gen & retail projects: AXA, AB Immobiliers

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Portuguese
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 50km)

Smash Ads Agency by Othman
Freelance Media Buyer - Meta Ads, Google Ads and TikTok Ads
SOCIAL NETWORKS
January 2024 - Today (2 years and 7 months)
Paris, France
Creation and management of advertising campaigns on Meta ads (Facebook & Instagram), Google Ads, and TikTok Ads.

What I bring:
- Acquisition of new qualified clients and prospects
- Increase in sales and bookings
- Development of brand awareness and visibility
- Improvement of advertising return on investment (ROAS)

Commentary:
- Audit of advertising accounts and concrete recommendations
- Definition of a digital strategy tailored to your business objectives
- Tracking setup via Google Tag Manager (pixels, tags, conversion API…)
- Creation and optimization of campaigns and creative content
- Performance monitoring and clear reporting
Meta Ads Google AdWords Media Buyer Instagram Ads TikTok Ads
SnoksShop
E-commerce Store Founder
E-COMMERCE
January 2021 - March 2024 (3 years and 2 months)
Paris, France
SnoksShop is an e-commerce store specializing in the sale of limited edition sneakers, offering exclusive models sought after by sneaker and streetwear enthusiasts.

As the founder, I managed all operations, from product strategy to digital advertising:

- Sourcing and procurement: identifying and purchasing rare models to create an attractive and exclusive catalog.
- Digital marketing & advertising: managing Facebook Ads, Instagram Ads, and Google Ads campaigns to generate traffic and sales.
- Sales and customer relationship management: order tracking, customer service, and loyalty.
Social media strategy: regular posts, stories, influencer partnerships to create engagement and desire around products.
- Continuous optimization: performance analysis, KPI monitoring, campaign adjustments to maximize ROAS and conversions.
E-commerce Growth Hacking Google AdWords Meta Ads Traffic Acquisition
GroupM
Digital Media Buyer - Universal Pictures France
ENTERTAINMENT AND LEISURE
March 2019 - March 2020 (1 year)
Paris, France
Within the Entertainment division of KR Wavemaker, exclusively supporting the client Universal Pictures on display and social digital issues, primarily in the implementation and monitoring of media campaigns.

Media Planning
- Understanding client needs
- Developing the online media plan according to client briefs
- Selecting media, placements, and ad formats, negotiating with ad networks
- Participating in brainstorming sessions with the Entertainment team.
- Scheduling social campaigns within Facebook, Snapchat, YouTube, TikTok ads platforms.
- Contributing to the creation of media strategies and digital strategy design
- Using media planning tools and studies

Management and Reporting
- Monitoring online advertising campaigns (launch, delivery…) and implementing corrective actions
- Creating reports and analyzing lessons learned from various actions.
Meta Ads Facebook Ads Instagram Ads TikTok Ads Snapchat Ads

Check out Othman's experience

Lucas

Expert Meta Ads - ABLB

Reviewed on 3/31/2026

I hired Othman to manage our Meta Ads and Google Ads campaigns, and the results were there from the first few weeks. He quickly understood the business challenges and implemented a clear, performance-oriented strategy. Beyond just managing campaigns, he also brought valuable insights into creatives, marketing angles, and the conversion funnel. Very responsive, autonomous, and structured in his follow-up, with clear and actionable reporting. Special mention for his ability to optimize quickly and scale what works. I recommend him without hesitation for any paid acquisition mission.