Freelancer profile translated to English.
Back to original languageAbout Othmane
I am Othmane, a Traffic manager and media buyer with solid experience in optimizing digital performance and improving ROI/ROAS. I have had the privilege of managing over 10 million euros in advertising budget for renowned brands such as BUT International, Vertbaudet, Blancheporte, Sedomicilier, Keytchens, and many others.
Thanks to my expertise in Google Ads and Social Ads campaigns (Meta, TikTok, Pinterest, Reddit, etc.) in e-commerce and B2B lead generation, I support companies in achieving their objectives, even with limited budgets.
đĄ My key skills:
â Media Buying & Traffic Management: Solid experience in creating and optimizing profitable campaigns on Google Ads, Meta/facebook Ads, TikTok ads, SnapChat ads, Pinterest ads, Reddit ads, Spotify Ads, Quora Ads, etc... for several national brands with millions of euros spent.
â Web Scraping & Automation: Lead extraction with Octoparse, SerpAPI, Apollo.io, workflow/funnel automation with LaGrowthMachine. Database enrichment through Google/Bing SERP/AI.
â Advertising Copywriting: Recommendation of the best creatives and latest organic and paid trends tested on my accounts and in A/B testing.
â AI & LLMs: Brand mentions on Reddit & Quora / Strategic consulting on the latest AI & LLMs trends, whether it's ranking on LLMs or GSO/AEO strategic recommendations to improve brand visibility.
â Analysis & Performance: Precise KPI monitoring to scale intelligently and improve profitability across all channels and for all full-funnel stages.
Trilingual and passionate about digital, I support companies in their development and white-label agencies, even with limited budgets; it's not about the budget, it's about how to use it đ
đ© Need an expert media buyer to boost your online acquisition and sales? Let's discuss! đ
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Growth Room
On Malt
Reddit ManagementAugust 2025 - September 2025Lille, FranceImprovement of LLM ranking on Reddit with account management and GEO enhancement - SEDOMICILIER.FRMedia buyerApril 2024 - Today (2 years and 3 months)Paris, FranceManagement and optimization of multi-channel social ads campaigns and ROI improvement (excluding Google ads)
- Moongy Digital LabTraffic Manager ConsultantINTERNET OF THINGS (IOT)January 2023 - April 2024 (1 year and 3 months)Lille, FranceMission: BlanchePorteManagement of multi-channel social ads campaigns (Meta ads/Tiktok ads/Spotify Ads/Native ads/Affiliation)
Reviews
Sacha
Fondateur & CEO Growth Room - Growth Room
Reviewed on 5/12/2026
The collaboration with Othmane went very well. He showed great adaptability and real commitment throughout the project. Thanks to his expertise, we achieved our initial brand awareness goals on Reddit. Beyond execution, his strategic advice on SEO indexing and visibility with LLMs was invaluable in helping us evolve our approach. I highly recommend Othmane for his professionalism and long-term vision.
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Education
- Master 2 Web Management, Digital Marketing and Social Networks, Communication and Media StudiesSup de Pub - Groupe INSEEC2019Master 2 Web Management, Marketing digital et rĂ©seaux sociaux, Ătude de la communication et des mĂ©dias
- Master 1, Marketing and CRMInstitut Montpellier Management2018Master 1, Marketing et CRM
Certifications
- Pinterest Certified Media Buyer FRCredly2025