About Othmane
As an experienced Fullstack Developer with over 6 years of hands-on expertise, I bridge the gap between complex engineering and strategic product vision. My approach is defined by ownership, technical versatility, and a commitment to turning ambitious ideas into scalable realities.
Core Areas of Expertise
End-to-End Product Design: I don't just write code; I take full ownership of the lifecycle. Whether we are architecting a "greenfield" concept or optimizing a legacy product, I act as your technical ambassador to ensure the final build aligns perfectly with business goals.
System Integration (CRM/CMS): I specialize in building robust bridges between your core product and essential platforms. I ensure seamless data flow and functionality across your tech stack, specializing in custom integrations for common CRM and CMS ecosystems.
Marketing Automations (Agentforce/SFMC): I leverage the power of Agentforce Marketing (formerly Salesforce Marketing Cloud) to drive engagement. My experience includes:
Designing and coding responsive marketing emails.
Sophisticated database configuration and segmentation.
Architecting complex, automated marketing journeys and campaigns.
Why Work With Me?
I combine the "how" of a developer with the "why" of a product strategist. My goal is to reduce technical friction and create systems that aren't just functional, but are powerful drivers for growth.
Technical Stack
Frontend: React.js, TypeScript, Angular, Next.js, Tailwind CSS.
Backend & API: Node.js, Express, Django REST Framework, GraphQL.
Marketing Tech: SFMC (AMPscript, SSJS), Journey Builder, CloudPages.
DevOps & Cloud: AWS (Certified), Google Cloud, Docker, Terraform, CI/CD.
UI/UX: Figma
Explore my work: banouzi.com
Arabic
Native or bilingual
French
Conversational
English
Fluent
Can work on-site
Marrakesh (up to 50km)
Experience
- DeeptechLead Full Stack DeveloperDIGITAL AND ITJanuary 2025 - Today (1 year and 7 months)Marrakesh, Morocco• • Led the frontend modernization of a CRM platform, architecting a scalable micro-frontend architecture using single-spa to enable independent deployment of feature teams.• • Engineered a shared React.js & TypeScript component library, reducing UI development time by 30% and ensuring design consistency and WCAG compliance across applica tions.• • Implemented comprehensive testing strategies with Jest/RTL for unit tests and Play wright for E2E, integrated into CI/CD pipelines to ensure code quality and prevent re gressions.• • Optimized SPA performance for large-scale data handling, reducing Largest Contentful Paint (LCP) by 40% through code-splitting, lazy loading, and efficient state manage ment.
- Merkle | HybridMarketing Cloud Consultant/DeveloperDIGITAL AND ITJanuary 2021 - January 2025 (4 years)Marrakesh, Morocco• • Architected and developed full-stack Next.js applications to extend Marketing Cloud functionality, building custom CloudPages blocks and interactive apps for real-time content personalization and data visualization.• • Engineered secure REST API integrations between Next.js applications and the Market ing Cloud API (SOAP/REST) to fetch, manipulate, and synchronize customer data, trig gering targeted journeys and expanding audience reach by 30%.• • Developed complex, dynamic email templates leveraging AMPscript and SSJS, adhering to modular and reusable component principles that mirrored modern frontend develop ment practices.• • Built a custom internal tool using Next.js, Node.js, and Express to automate the genera tion and deployment of email templates, reducing production time by 25%.• • Designed and implemented a microservice to process and sync large datasets between third-party platforms (e.g., Shopify) and Marketing Cloud, improving data accuracy for segmentation and boosting campaign ROI by 25%.
- Trans4OrientFull-Stack DeveloperDIGITAL AND ITJanuary 2019 - January 2020 (1 year)Marrakesh, Morocco• • Developed a high-performance Angular CRM interface supporting 10,000+ concurrent users, implementing advanced optimization techniques including lazy loading and code splitting to dramatically reduce initial bundle size and improve load times.• • Engineered complex data management features using custom datatable components (@oauthentik/mat-advanced-table) for efficient handling and visualization of large datasets with pagination, sorting, and filtering capabilities.• • Integrated the frontend application with a Django REST Framework backend, defining API contracts and data structures while ensuring optimal performance through efficient data fetching strategies.• • Focused on responsive design principles and frontend performance optimization, im plementing change detection strategies and DOM manipulation optimizations to maintain smooth UX at scale.
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Education
- Diploma in Web DevelopmentISTA SYBA MarrakechDiploma in Web Development
- Salesforce Certified Marketing Cloud Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Developer, AWS Certified Cloud Practitioner, Google Cloud Associate EngineerSalesforce Certified Marketing Cloud Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Developer, AWS Certified Cloud Practitioner, Google Cloud Associate Engineer