Oscar Gil Gómez

Barcelona (remote/national-international)

Comprehensive management of Paid Media projects under the personal brand IkaikaPPC, offering services as a freelance consultant specializing in Google Ads, advanced digital analytics, and advertising campaign optimization for clients in various sectors.

Design and execution of personalized strategies to improve the profitability and digital visibility of businesses, with a special emphasis on maximizing conversions and reducing cost per acquisition (CPA).

Advanced implementation of Google Analytics, Looker Studio, and Google Tag Manager, developing custom dashboards and automated systems for reporting and tracking key results.

Coordination of consulting tasks, team training, and knowledge transfer on best practices in paid media, analytics, and digital marketing tools.

Outstanding results in optimizing omnichannel campaigns (Google, YouTube, Bing Ads) and in account auditing processes, achieving substantial increases in the digital return on investment (ROAS) for freelance clients.

Proactivity in identifying new improvement opportunities and adapting to market trends, guiding businesses in their digital transformation.

Santiago de Compostela, Galicia/Remote

Responsible for the comprehensive management of Google Ads campaigns, from planning to daily optimization, focused on achieving measurable results for clients in different sectors.

Creation and adjustment of search, display, and remarketing strategies, maximizing conversion and ROI through advanced selection of audiences, keywords, and formats.

Preparation of detailed analytical reports using Google Analytics and Looker Studio, interpreting performance data and proposing constant improvements based on deep insights.

Execution of A/B testing for ads and landing pages, optimizing cost per acquisition (CPA) and enhancing the value of each advertising investment.

Implementation and tracking of conversions to ensure complete traceability of business objectives, guaranteeing the viability and success of each campaign.

Fluid collaboration with internal teams and clients, communicating key results and strategic recommendations clearly and effectively.

Barcelona (on-site and remote)

Leadership of the SEM strategy, managing advanced Google Ads campaigns, from design to optimization and supervision of large accounts across different sectors.

Coordination of the implementation of Google Analytics, Looker Studio (Google Data Studio), and Google Tag Manager for exhaustive results tracking and data-driven decision-making.

Development and integration of custom dashboards and automations that facilitate monitoring and reporting to both clients and management.

Deployment and optimization of Bing Ads campaigns, expanding clients' digital presence and diversifying quality traffic sources.

Execution of audits, A/B testing on ads and landing pages, and identification of continuous improvement opportunities to maximize advertising return (ROAS) and reduce cost per acquisition (CPA).

Management and training of internal teams, guiding them towards excellence in Paid Media and analytics.