Oscar Djavadi

Working closely with renowned French and international artists such as Merveille, Nej, Dinos, Werenoi, and many others worldwide to enhance their digital presence and promotion strategies. Key responsibilities:

• Supporting local and international Digital Managers in designing and executing tailored artist promotion campaigns.

• Managing, monitoring, optimizing, and reporting on advertising campaigns across YouTube, Spotify, Deezer, Meta, TikTok, and Snapchat.

• Analyzing performance data, conducting benchmarks, and providing strategic media recommendations to maximize visibility and audience engagement.

Accounts: Paris Basketball, Nike, Jordan, Snipes, Uber Eats, Havana Club, Levi's & more

• 360° coordination of advertising projects with creative, strategic, and production teams.

• Management of production, post-production, and creative processes to ensure optimal campaign coherence.

• Development of innovative advertising campaign strategies and recommendations.

• Client relationship management: briefing, debriefing, report writing, and weekly planning.

• Supervision of creative teams and coordination of multidisciplinary expertise for smooth project execution.

• Monitoring and analysis of competition and campaigns across different media to refine strategies.

• Planning and managing campaign budgets to maximize efficiency and ROI.

• Organizing events and supporting product launches to enhance brand awareness and engagement.

Artists: Ayra Starr, Milky Chance, The Kooks, Action Bronson, Amber Mark, Two Another, Elley Duhé & more Labels and distributors I've worked with: Believe, [PIAS], BMG, ANTI-, Universal Music, Columbia, Awal Recordings, Glassnote Records, Mom+Pop, Erased Tapes Records, Bonsound & more PROJECT COORDINATION / LABEL & ARTIST RELATIONS

• Customer relations management

• Coordination of the activities and tools of in-house press officers

• General coordination of artist visits and media promotion in advance

• Support for artist interviews and concerts

• Management of media partnerships and competitions

• Canvassing and artistic intelligence PROMOTION COORDINATION / MEDIA RELATIONS

• Follow-up and coordination of the promotional strategy with over 50 international artists and their teams (reporting, tracking, Soundcharts, etc.)

• Coordination of media promotion, pitching and strategy monitoring

• Drafting and creation of communication materials (Brevo, Adobe Illustrator) for the media

• Press releases and media relations (TV, Indés Radios, Ferarock, Blog, etc.)

• Mailings (Maxbulk)

• Updating the agency's website, files and internal tools (Airtable, Excel, Wordpress, Trello)

• Media monitoring and follow-up