About Oscar
Approach
Core Competencies
- Product design (UX / UI, web & mobile/app, SaaS)
- B2B and B2C digital product design
- Branding and visual identity
- Design systems and product consistency
- Conversion and acquisition-oriented design
Collaboration
Italian
Native or bilingual
English
Fluent
Spanish
Fluent
French
Fluent
Experience
- ToptalDigital brand and product designerSOFTWARE PUBLISHINGJuly 2017 - Today (8 years and 11 months)New York, United StatesCollaboration with several international B2B and B2C companies on high-value digital design and product design projects.Involvement across the entire product cycle:UX/UI design, digital product design (SaaS, web, mobile), branding, conversion-oriented design, design systems, as well as business presentations and pitch decks.Working in close collaboration with founders, product teams, and developers, in agile and multicultural environments.
- LearnlifeUI & Visual DesignerEDUCATION AND E-LEARNINGJuly 2017 - December 2020 (3 years and 5 months)Barcelone, SpainResponsible for digital branding and visual directionfor an organization dedicated to reinventing education and lifelong learning.Design and evolution of the visual identity, UI design, and design systems for digital platforms, ensuring Learnlife's mission is translated into a coherent, inspiring, and accessible experience.
- WhisbiCreative DirectorSOFTWARE PUBLISHINGOctober 2012 - July 2015 (2 years and 9 months)Barcelone, SpainCreative and strategic direction of Whisbi's Live Commerce platform, dedicated to optimizing digital conversion and improving omnichannel customer experiences.Leading the branding, visual direction, and product experience for a SaaS solution combining live video, chat, voice, content sharing, and chatbot, serving Sales, Marketing, and E-Commerce teams.Close collaboration with product, tech, and business teams to translate complex challenges into clear, high-performing, and results-oriented interfaces, and to support major international clients (Telco, Automotive, Insurance, Retail) in transforming their digital customer journeys.Contribution to reducing sales cycles and increasing conversion rates through differentiating and personalized digital experiences.
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Education
- Exchange Student ProgramMinneapolis College of Art and DesignComputer graphics, Installations, Video
- National Diploma of ArtFlorence Academy of Fine ArtsPeinture, Design, Histoire de l'art