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Ornella SchmittOS

Ornella Schmitt

Marketing & Communication | Lead Acquisition

€600/day
1 project
Tours, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ornella

Digital Marketing & Communication Strategy Specialist | Lead Acquisition

Hello, I'm Ornella Schmitt.
I support ambitious companies in their digital transformation and growth.

My Expertise
  • Marketing and Digital Strategy : I design tailor-made action plans to maximize your brand's visibility and impact.
  • B2B/B2C Lead Acquisition : I optimize your digital channels (Social Media, SEA, SEO) to generate qualified prospects and turn your goals into concrete results.
  • Digital Campaign Management : I run high-performing campaigns, from brief to results analysis, ensuring ROI-driven and transparent monitoring.
  • Visual Identity and Graphic Design Creation : I enhance your brand with a strong identity and impactful materials.
Why work with me?

I take the time to understand your challenges and sector-specific needs with a tailor-made approach. I draw on over 7 years ofoperational expertise serving leading and innovative companies. I am committed to results and implement clear performance indicators, supporting you until your objectives are met.

Available for remote or on-site missions in Tours, I offer comprehensive or occasional support according to your needs.

Ready to accelerate? Contact me to discuss your project:
Banking and Financial Services
Retail (Small Business)
Health and Wellness
Pharmaceuticals
Education Companies

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Tours (up to 50km), Paris (up to 10km), Orléans (up to 10km), Nantes (up to 10km)

Experience

  • Leaderfit Equipement
    Marketing and Communication Manager
    March 2025 - June 2025 (3 months)
    Digital Strategy Management : Definition and implementation of the overall marketing strategy, aligned with the company's growth objectives.

    E-commerce Management:
    • Optimization of the online store (Shopify), performance monitoring, analysis of purchase journeys and conversion rates.
    • Implementation of features to improve user experience (UX): navigation redesign, simplified search, smooth checkout process.
    • Indicator tracking: average order value, abandonment rate, online revenue generated.
    B2B and B2C Lead Acquisition : Deployment of LinkedIn and Meta Ads campaigns, SEA, personalized emailing, conversion funnel optimization.

    Social Media Management : Community management for LinkedIn, Facebook, and Instagram, creation of engaging content, performance monitoring.

    Reporting and ROI Tracking : Weekly analysis of key indicators (CPL, conversion rate, ROI), presentation of results to management teams.


    Concrete Results:
    • +40% qualified leads in 3 months
    • 30% reduction in cost per lead (CPL)
    • Improvement of the database
    • 15% increase in e-commerce conversion rate through UX/UI optimization
    • Successful launch of two new digital offerings
    marketing automation Digital Project Management Data Analysis
  • Ornella Schmitt
    Digital Marketing and Communication Project Manager
    January 2023 - Today (3 years and 5 months)
    Brand Strategy : Definition of visual identity and positioning for clients in the health, pharma, industry, insurance, and tourism sectors.

    Website Creation : Design, development, and SEO optimization of showcase and e-commerce websites on WordPress.

    Digital Campaign Managements : Management of SEA, SEO, social media, and emailing campaigns, performance monitoring, and continuous optimization.

    Client Support : Consulting on digital transformation, team training, implementation of monitoring tools (Google Analytics, CRM).


    Concrete Results:
    • Increased digital visibility for 80% of clients
    • Generation of qualified leads
    Wordpress SEO
  • Apodis (healthtech)
    UX/UI and Design System Project Manager
    HEALTH AND WELLNESS
    September 2021 - June 2023 (1 year and 9 months)
    User Journey Design and Creation :
    • Definition of new user journeys for mobile and web applications, in line with end-user needs (B2C & B2B).
    • Redesign of websites and digital environments, with particular attention to accessibility and performance.

    Project Management :
    • Management of all stages, from conception to realization, in collaboration with creative and technical teams.
    • Brief taking, project presentation, and deliverable tracking with stakeholders.

    Continuous User Experience (UX) Improvement : Implementation of user testing, interface iterations, and journey optimization to maximize engagement and satisfaction.

    Design System Development : Creation and consolidation of a unified Design System for all products, ensuring graphic and functional consistency across all platforms.

    Multi-platform UI Interface Design: Creation of modern and intuitive interfaces, adapted to the specificities of different platforms (mobile, web, tablet).

    Definition and Creation of Graphic Charters: Development of tailor-made graphic charters, aligned with brand identity and business objectives.

    Application Development: Support for technical teams in application development, from specifications to user acceptance testing.


    Concrete Results:
    • Significant increase in user engagement on new journeys (+25% time spent on the app)
    • Improved user satisfaction (NPS +15 points)
    • Reduced development time thanks to Design System standardization


Check out Ornella's experience

Reviews

5.0

Out of 1 rating

LS

Les Secrets

Les secrets du chefs

Reviewed on 10/10/2023

Ornella Schmitt, an exceptional artistic director! Not only did she transform our dreams into visual reality, but she also implemented a communication strategy that propelled our project to new heights. Her sense of aesthetics and boundless creativity were combined with remarkable strategic expertise. Ornella advised us on the most suitable communication materials, guiding us with finesse through the complex landscape of promotion. Working with her guarantees an unforgettable artistic experience and an effective communication strategy. Ornella, you brought our vision to life and propelled it beyond our expectations, and for that, we are eternally grateful.

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Education

  • BTS Web Designer
    AFPA
    2017
  • Bachelor Art Director
    Studi
    2022

Skill set (50)

UX Design
UI Design
Design System
Prototyping
Mobile App Design
Web App Design
User Experience Optimization
User Journey Design
User Testing
Web Accessibility
Information Architecture
Wireframing
Branding
Graphic Charter Creation
Visual Identity
digital strategy
Digital Marketing
lead acquisition
Content Marketing
marketing automation
SEA
SEO
Social Media Marketing
Social Media Management
Email Marketing
Traffic Analysis
Reporting
Data Analysis
A/B Testing
Landing Pages
Digital Project Management
Web Project Manager
Cross-functional Collaboration
Brief Taking
Project Presentation
Digital Training
sector monitoring
CRM Management
ROI Tracking
Creation of Print and Digital Materials
Web Writing
Copywriting
Wordpress
Shopify
Generative Artificial Intelligence
E-commerce Management
Community Management
Event Organization
HTML/CSS
Social Networks

Categories