Freelancer profile translated to English.
Back to original languageAbout Ornella
Freelance Social Media & Editorial Strategy | 📣 +10 years of experience in committed digital communication (health, inclusion, solidarity)
To give echo to projects and to those who bring them to life. 🌍
Specialist in Social Media Management and editorial strategy for over 10 years, I help associations and social economy actors amplify their voice, engage their community, and sustain their impact through tailor-made digital strategies and content.
✽ MY SUPPORT SOLUTIONS:
• Audit & Strategy: clarify your online presence and define a roadmap aligned with your mission.
• Social Media Management: manage your communities (LinkedIn, Instagram, TikTok, X, or Facebook): creation of shared editorial calendar, writing, moderation, social ads.
• Content Creation: formats designed for engagement (articles, posts, carousels, videos, newsletters, etc.). Highlighting testimonials (impact stories). Creation/updating of your website (Drupal, Wordpress)
• Training & Workshops: empower your teams in the field (smartphone workshops, tutorials, social media reflexes).
• Project Management: manage your complex projects (website redesign, influence campaigns) from A to Z.
✽ THEY TRUSTED ME:
📈 The French League Against Cancer: +20% followers (1 year)
→ Complete redesign of the editorial line + video content strategy
📈 French Blood Establishment: +30% audience | TikTok: 10K views/video
→ Modernization of the online brand image + retention of younger generations.
🎥 Pink October: 2M views video | Testimonials: 40K views/video
→ Succeeding in emerging and being heard on an already saturated topic.
💬 FIRST STEP
Free 20-minute diagnosis.
Let's talk now! 📧
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Ligue Nationale contre le CancerDigital Communication ManagerCIVIC AND SOCIAL ORGANIZATIONSSeptember 2023 - January 2026 (2 years and 4 months)Paris, France• Support for image change: participation in editorial transition for new brand identity.• 360° Strategy: creation of a fresh and engaging editorial line, focused on health prevention.• Influence & Young Target: design of influence campaigns to popularize the League's missions among 18-35 year olds.• Content Production: carousels, visuals, stories, management of testimonial video production (storytelling) and "snack content" with a high sharing rate.Results:↗️ + 20% increase in social media followers in 1 year.↗️ High-performing content (an average of 15,000 views per post)↗️ Pink October prevention video (self-examination): 2M views↗️ Influence: about thirty partnerships activated with a high re-sharing rate and qualified adherence to prevention messages.
- EFSSocial Media ManagerHEALTH AND WELLNESSDecember 2019 - September 2023 (3 years and 9 months)La Plaine Saint-Denis, 93210 Saint-Denis, France✓ Conception and deployment of social media strategy✓ Modernization of brand image on social media (becoming more popular with young people)✓ Creation of content adapted to each channel/target✓ Management and project management of awareness campaigns✓ Design of social media activations✓ Animation and sharing of best practices with regional referents✓ Crisis communication✓ Management of two Community ManagersResults:↗️ Each year, between 15 and 30% increase in the number of followers on social networks.↗️ Animation of 6 annual meetings with communication or marketing professionals.↗️ Creation of the TikTok strategy (new account), with adapted snack content, which generates an average of 10k views
- Vaincre la mucoviscidoseDigital Communication OfficerCIVIC AND SOCIAL ORGANIZATIONSApril 2018 - December 2019 (1 year and 8 months)Paris, France✓ Web project management (Drupal)✓ Community Management (Manage, moderate communities on Facebook, LinkedIn, Youtube, Twitter and Instagram) - E-reputation✓ Content Production - Adobe Premiere / Photoshop✓ Management of 2 websites (institutional & event website)✓ Web Training for volunteers
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Education
- Master of Mass CommunicationEuropean Communication School Paris (ECS)2014Master 2, Communication digitale
- DEES, Public Relations and Media RelationsICOGES Paris2012DEES, Relations publiques et Relations Médias