Freelancer profile translated to English.
Back to original languageAbout Ornella
"There are no coincidences, only encounters" Paul Ăluard
đ Graduated with a double Master's degree completed between France đ«đ· and the United States đșđž
đ Always passionate about the fashion and luxury sector, I have managed to work with prestigious international brands such as HermĂšs, LVMH, and Swarovski.
đ I place great importance on keeping my eyes constantly open to all possible sectors. This is why I am also interested in diverse industries such as culture, cinema, music, video games, etc.
Each field can learn from and be inspired by another. It is this richness that I would like to reflect in my work.
To trust me is above all to trust a profile that:
⊠Has worked in the biggest communication and advertising agencies (Havas, Publicis)
⊠Has worked with major advertisers such as HermÚs, Dinh Van, Netflix, Adidas, Heineken, Emirates, and Lacoste
⊠Has already worked with numerous influencers and social media personalities
⊠Possesses a fresh and precise eye for new trends and technologies
⊠Is passionate about their profession and its possibilities
⊠Will speak to you clearly, accompany you in your social media presence, all with daily joie de vivre âïž
âđŒ My goal?
To manage your social networks with as much passion and precision as my own pages & help you develop a truly engaged community.
đ»âšWelcome to my universe âšđ»
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Publicis ConseilPress OfficerPRESS AND MEDIAJanuary 2020 - July 2020 (6 months)Paris, Franceđ©đŒâđ»Client portfolio:Netflix, Adidas, Made.com, Heinekenđ€This experience allowed me to enrich my knowledge of the press and especially influence. Contributing to and participating in operations with well-known influencers and journalists stimulated me and pushed me to constantly evolve, seeking both solutions and new opportunities. Especially in a field dependent on events, coupled with the health crisis we are all experiencing.In this regard, my tasks were as follows:â Research and contact influencers for specific events and actions.â Establish and maintain contact with journalists.â Write press releases and press kits.â Manage the social media of a dedicated page.â Organize press trips abroad for brand ambassadors.â Conduct competitive intelligence to stay informed about market activities and opportunities.â Write newsletters and flash news.
- HAVAS PARISStrategic Planning and Research OfficerPRESS AND MEDIAOctober 2017 - October 2019 (2 years)Paris, Franceđ©đŒâđ»Client portfolio:HermĂšs, Swaroski, FrĂ©dĂ©ric Malle, Lacoste, Emirates, LVMH, Studio Canal,Atout France, European Parliament, Amundi, Cap Geminiđ€Currently employed at Havas International, I have the opportunity to work for and with many prestigious clients, within an attentive and passionate team that has helped me thrive as a media and strategic planner.The numerous tasks I have the chance to participate in daily are as follows:â Development of adapted media and digital strategies.â Conducting thematic studies on luxury and media.â Conducting detailed targeting studies using various professional software such as GlobalWebIndex, Affluent, TGI Europa.â Research and analysis of advertising best cases.â Production of internal and external newsletters.â Presenting strategies to clients.â Setting up an advertising campaign from A to Z in France and internationally.
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Education
- Master 2 âą Fashion, Luxury and Arts MarketingBaruch College University â New York2020đșđžDurant 6 mois, j'ai dĂ©cidĂ© de rĂ©aliser un de mes rĂȘves professionnels : vivre et Ă©tudier aux Etats-Unis. J'ai atteins cet objectif et Ă©tĂ© acceptĂ©e dans l'universitĂ© de mon choix, Ă New-York, afin de suivre le programme qui me semblait ĂȘtre le mieux adaptĂ© Ă mon Ă©volution professionnelle. Au sein de ce programme accĂ©lĂ©rĂ©, j'ai non seulement perfectionnĂ© mon anglais (notamment mon vocabulaire marketing) - jusqu'Ă devenir parfaitement bilingue - mais aussi eu la chance de m'entretenir avec des professionnels du secteur de la mode, du luxe, de l'influence et du marketing. Les cours suivis et les compĂ©tences acquises furent les suivants : â Influential marketing â Fashion and Arts marketing â Management in the Luxury world â US History and American market â Marketing process
- Master 2 âą Brand Content & Strategic PlanningSup de Pub, INSEEC âą Paris2019Une concrĂ©tisation de ma vision et de mon savoir en tant que planneuse stratĂ©gique et community manager. â Adopter une vision crĂ©ative et disruptive â Assimiler les opportunitĂ©s du community management et du rĂ©fĂ©rencement â ReconnaĂźtre et analyser un best case marketing et digital â Ouverture au monde mĂ©diatique et Ă ses opportunitĂ©s â ReconnaĂźtre et analyser un best case marketing et digital â Apprendre Ă mieux connaĂźtre sa marque, son produit via diffĂ©rents outils