Ornella Boevi

In the Data world for over 6 years, I have a comprehensive understanding of data-related issues and have supported companies, both large and small, in their digital ambitions. Specializing in tracking, data collection, and data visualization, I leverage my experience and skills to optimize the business and marketing performance of my clients.

A range of my missions:

📊 Needs analysis and data identification

- Definition of business needs

- Identification of relevant data for building an optimized data model

📊 Data preparation and transformation

- Data cleaning and quality improvement

- Data transformation and KPI calculation (SQL, DBT, and BigQuery expert)

📊 Data visualization and communication

- Creation of dashboards providing valuable insights to business units and facilitating informed decision-making (Looker and Looker Studio expert)

📊 On your data collection

- Analytics audit of the existing setup

- Implementation or redesign of tracking with a tagging plan

- Implementation, configuration, and management of analytics tools (Google Universal Analytics, Google Analytics 4, Google Tag Manager)

- GDPR support, CMP deployment, and configuration

- Implementation of media pixels (Google / Facebook / Linkedin Ads, etc.) and UX tools (Hotjar)

📊 On your data visualization and performance monitoring

- Creation of interactive dashboards with data visualization tools (Google Data Studio, Tableau, etc.)

- Onboarding and training of your teams

Looking forward to collaborating with you on new challenges!