Freelancer profile translated to English.
Back to original languageAbout Orlène
Creation & redesign of WordPress / WooCommerce sites: comprehensive approach: technical SEO, UX/CRO, design & development
On most web projects, SEO strategy, design, development, and copywriting are handled by different providers. I bring these skills together. A single point of contact who considers your site as a coherent whole, from content architecture to launch.
👉 WordPress Designer & Elementor Pro expert
👉 Technical SEO: redirects, structured data, performance, local SEO
👉 Specialist in redesigns and migrations without loss of visibility
✅ +7 years of experience in site creation and SEO strategy
✅ Custom, fast, and SEO-ready sites
✅ Based in Marseille / remote projects anywhere in France
Site creation & redesign
High-performance sites designed to convert, Mobile First.
• Custom design & conversion-oriented UX/UI ergonomics
• Optimized SEO structure: Hn, internal linking, tags, structured data
• Clean code, configured cache, optimized hosting
• Security, maintenance, and training for site management
Redesign & migration
This is an important part of my work. Migrating or redesigning a site without losing acquired SEO requires a rigorous method: URL mapping, 301 redirect plan, preservation of structure and linking. A well-executed redesign leads to increased visibility.
WooCommerce E-commerce
• Turnkey store
• Smooth and responsive shopping experience
• E-commerce migration without loss of data or positioning
• SEO & conversion optimization
My method
Audit, design, integration, optimization, and support. Each site is designed as a strategic lever for your visibility and sales. Custom-made, never copied from a template.
Tools: WordPress / Elementor Pro / Hello Theme / ACF / Cache / Yoast SEO / UpdraftPlus / O2Switch / OVH
Do you have a site creation or redesign project? Let's discuss it.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- La boutique de GaïaRedesign of La Boutique de Gaïa e-commerceHEALTH AND WELLNESSNovember 2025 - February 2026 (3 months)Marseille, FranceURL: laboutiquedegaia.comTechnical Stack: WordPress · WooCommerce · Elementor Pro · O2Switch
Context & Challenges
An e-commerce site over 10 years old, with a solid SEO history and many products ranked in the top Google search results. The redesign could not be taken lightly: each technical decision had a direct impact on the visibility gained over the years.The mission? Completely modernize the site, migrate to a robust and sustainable stack without sacrificing existing SEO work.What was doneComplete Migration — E-monsite → WooCommerce
A comprehensive migration project, with no data loss:+600 products with variations, images, descriptions, stock, and pricesCustomer base fully transferredOrder history preserved — essential for customer relations+200 blog posts migrated with all their taxonomiesAll categories, tags, and product/post associations preservedSEO — Preserve & Strengthen Existing
Critical challenge on this project: do not break anything.Audit and mapping of existing URLsRestructuring of URLs and navigation pathsImplementation of a complete 301 redirect plan to preserve SEO juiceImplementation of Schema.org structured dataRedesign & Graphic Integration
Integration of the store's graphic charterCreation of all templates on Elementor ProRestructuring of navigation to regain fluidity and UX logicWooCommerce Configuration
Complete store configurationCustom transactional emailsShipping and carrier managementAbandoned cartBack in stock notificationsGift cardsClient Training & Autonomy
Personalized training for site managementCreation of custom tutorialsAn ambitious redesign, carried out with the rigor required for a site with long-established SEO positioning — delivered without any loss of visibility - ArtyBoxStorage Box Rental Site / Self-StorageREAL ESTATEJanuary 2026 - March 2026 (2 months)Manosque, France**Sector**: Self-storage · Box rental**Client Location**: Sainte-Tulle (04)**Technical Stack**: WordPress · Elementor · O2Switch · BoxPiloteWhat was done
Design & Integration
Design of a custom site, fully aligned with the Arty group's graphic charter. Zero generic template — each visual element was designed to reflect the group's identity while meeting the specific needs of a self-storage service.Local SEO — In-depth Work
Implementation of a complete local SEO strategy to position the site for proximity searches:Content writing optimized with geographic targetingRigorous and consistent Hn heading structureImplementation of Schema.org structured data (LocalBusiness, etc.)Optimization of performance and loading speedCreation and optimization of the Google My Business profileDeclaration and configuration on Google Search ConsoleSitemap generation and submissionAll SEO best practices applied, without exceptionBusiness Software Integration
Selection, integration, and configuration of the BoxPilote box management software — for managing reservations and contracts directly from the site.Server & Infrastructure Configuration
Complete configuration and optimization of hosting on O2Switch:Server configuration for optimal performanceProfessional email setupContact form implementation and testingClient Training & Autonomy
Because a beautiful site is useless if the client cannot manage it alone — comprehensive training on site management and maintenance, as well as daily use of BoxPilote.Turnkey site delivered, from design to client autonomy. - AALM gravureE-commerce Creation — AALM GravureARTS AND CRAFTSJanuary 2026 - February 2026 (1 month)Marseille, FranceWordPress · WooCommerce · Elementor Pro · Kickflip Product Configurator · ACF · O2SwitchScratch creation of a shop for artisanal engraving customization.**Strong Constraint**: delivery in 4 weeks.
Design & Integration
- Custom design- Integration of the graphic charter,- Creation of all templatesStructuring navigation, taxonomies, and content hierarchy for clear, conversion-oriented UX.Product Configurator — Kickflip
Integration and configuration of Kickflip Product Configurator: real-time visualization of customization directly on the product page.SEO — Solid Foundation from the Start
- Optimized content and product page writing,- Rigorous Hn structure,- Schema.org structured data,- Meta titles and descriptions,- Google Search Console,- Sitemap,- Google Analytics- All best practices applied from launch.Store Configuration
- transactional emails- shipping management,- VAT- complete WooCommerce configuration.Client Training & Autonomy
Personalized training and custom video tutorials for complete and autonomous use.Site designed, developed, and delivered in 4 weeks — operational, optimized, and ready to convert.
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Education
- Digital Project ManagerIUT2017Planifier, élaborer et piloter l’ensemble des besoins et l’équipe autour du projet de modernisation ou d’actualisation des outils de communication et marketing
- WordPress ExpertPrivate2018Connaissance, compétences et expertises du CMS. Site et multisite | Multilingue | Vitrine | E-commerce | E-learning | Prise de rdv en ligne | Réservation hôtelière | Plate-forme vidéo streaming