Freelancer profile translated to English.
Back to original languageAbout Orlène
WordPress and SEO consultant, 7 years of experience.
Your WordPress / WooCommerce site needs to be redesigned, migrated, or repositioned, without losing the SEO you've spent years building. That's exactly what I do.
WordPress expert, SEO consultant, I bring together under one point of contact: development, SEO, UX/UI, CRO, and analytics.
Specialist in WordPress site migrations and redesigns without SEO loss:
- URL mapping,
- 301 redirects,
- preservation of internal linking,
- migration of product data, customers, and content.
A poorly prepared WordPress migration destroys years of SEO.
Technical side:
- creation of custom WordPress websites and themes with Elementor Pro
- custom post types & taxonomies, ACF advanced fields
- Schema.org structured data
- speed optimization
- hub & spoke SEO architecture with satellite pages for local SEO.
UX/UI and conversion side:
- ergonomic diagnosis
- conversion-oriented interface redesign
- redesigned purchase funnels to remove friction points.
Measurement side:
- Google Analytics 4 configuration
- Google Tag Manager
- tagging plans and e-commerce tracking
to drive a site based on real data.
Concrete results:
> WordPress migration of 600+ products and 10 years of SEO history, switch without loss of positioning
> Redesign of 40 pages with geo-localized SEO architecture, structured data, and automated photo pipeline (compression, WebP, alt texts)
Self-storage site ranked in the top 3 for its local commercial queries from the first few months
> GA4 / GTM configuration and multisite tagging plans for an international training group
> Development of custom WordPress plugins deployed in production
Method: audit of the existing, architecture and mapping, design and Elementor Pro integration, technical SEO and performance, tracking and measurement, training for autonomy.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Maitre Marie ChareauWordPress Website Creation for a Lawyer | Local SEO & Silo ArchitectureLEGALMay 2026 - July 2026 (2 months)Montpellier, FranceContextAs a WordPress expert, a lawyer specializing in family, commercial, and consumer law contacted me to design a website worthy of her expertise. The goal: to create a site conceived as an acquisition tool, capable of capturing actively searching clients while reflecting the firm's seriousness and approachability.The MissionIt was necessary to define a credible positioning and visual identity for a regulated profession, build an SEO architecture capable of ranking for highly competitive local queries ("divorce lawyer Montpellier") or unexplored but high-potential ones ("lawyer abusive solicitation"), and deliver an impeccable technical foundation (GDPR, structured data, performance).ActionsI managed the entire chain: strategy, design, development, and SEO.- Premium visual identity (editorial typography, sober palette) and mockups of all pages in desktop, tablet, and mobile.- SEO architecture in thematic silos: four areas of expertise, a semantic cocoon linking service pages, categories, and blog articles with link-by-link internal linking.- Custom WordPress website development using Elementor Pro- Schema.org structured data (Attorney, Person, FAQPage)- Core Web Vitals optimization, self-hosted fonts for GDPR compliance, and implementation of the entire legal framework (legal notices, privacy policy, cookie consent management, CNIL-compliant GA4).ResultA WordPress and Elementor Pro site created from scratch, designed as an acquisition tool and a sustainable SEO architecture.
- IFP TrainingGA4 Tagging Plan, Tracking & Multi-site Data Analytics | GTM ConfigurationENERGY AND UTILITIESJune 2026 - Today (2 months)Paris, FranceContext:Two websites of an international technical training group to be instrumented for acquisition and analytical performance monitoring (data analytics). Existing GA4 / GTM environment to be audited, no reliable tracking in place.The Problem:Design comprehensive tagging plans (event and e-commerce), configure GTM from end to end, and provide the development agency with directly usable technical specifications, without breaking the existing setup or mixing data between the two sites.What I Did• Audit of the GA4 / GTM environment: detection of conflicting containers and properties, mapping of data collection• Versioned tagging plans: events, parameters, custom dimensions, GDPR / Consent Mode compliance• Complete GTM configuration: GA4 tags, section visibility triggers, e-commerce tracking• Writing dataLayer specifications for the agency and testing checklistsResultSanitized and documented data collection, end-to-end measurable journey, and technical specifications that allow the development team to implement tracking without approximation.Skills:GA4 · Google Tag Manager · tagging plan · dataLayer · web analytics · e-commerce tracking · RGPD Consent Mode
- ArtyBoxWordPress Website Redesign, CRO & Cross-domain Tracking | Local SEO RepositioningREAL ESTATEJune 2026 - Today (2 months)Manosque, FranceContext: Storage unit rental company in the Alpes-de-Haute-Provence.Journey spread over two domains: the WordPress showcase site and a third-party booking tool (Boxpilote) hosted on a subdomain.The Problem:Local visibility capped at a single city, unconverting homepage, and no way to measure the booking process; the funnel broke when transitioning to the third-party tool, making performance invisible.What I DidAs a WordPress expert and SEO consultant:• Strategic repositioning: moving from a single-city focus to an inter-regional area along the A51 corridor, prioritizing the B2B segment• Redesign of the homepage and conversion-oriented interfaces: validated wireframe then copywriting (on WordPress + Elementor)• Implementation of GA4 + GTM tracking from scratch, with cross-domain tracking between the site and the booking tool to reconstruct the complete funnel• Structuring of three monthly support offers across the client's three sitesResultMeasurable journey from the first click to booking, expanded geographical reach to a much larger demand pool, and a homepage redesigned on CRO principles, creation of a strategic SEO page (Hub + satellites)Skills:GA4 · GTM · cross-domain tracking · local SEO · CRO · Elementor Pro · copywriting
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Digital Project ManagerIUT2017Planifier, élaborer et piloter l’ensemble des besoins et l’équipe autour du projet de modernisation ou d’actualisation des outils de communication et marketing
- WordPress ExpertPrivate2018Connaissance, compétences et expertises du CMS. Site et multisite | Multilingue | Vitrine | E-commerce | E-learning | Prise de rdv en ligne | Réservation hôtelière | Plate-forme vidéo streaming