Freelancer profile translated to English.
Back to original languageAbout Orlane
Marketing and communication consultant with international experience in the luxury, events, and lifestyle sectors. I support brands in developing their visibility through brand strategies, multichannel campaigns, and event activations.
My experience between Paris, London, and New York has allowed me to work on diverse projects ranging from communication strategy to brand launches, including professional events and content campaigns.
I specialize in:
defining communication and brand strategies
designing and managing multichannel campaigns
developing brands' digital presence
coordinating partnerships and event activations
My approach is both strategic and operational, with a strong focus on brand image, message consistency, and the performance of implemented actions.
Available for freelance missions in marketing, communication, and brand strategy.
English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Italian
Conversational
Remote only
Primarily works remotely
Experience
- CloserStill MediaMarketing ManagerJanuary 2025 - Today (1 year and 5 months)
- Led marketing strategies for a major European trade show in the pharmaceutical industry, attracting over 12,000 participants and international exhibitors.
- Deployed multichannel campaigns (emailing, digital, social media, print), ensuring consistency in event branding and messaging.
- Collaborated with sales and partnership teams to support exhibitor acquisition, sponsor development, and customer loyalty through targeted campaigns.
- Oversaw creative production, ensuring adherence to the brand's graphic charter and guidelines.
- Developed collaborations with media and key industry players to broaden the event's reach and generate qualified leads. Monitored and optimized campaign performance, providing data-driven recommendations for improved results.
- Food MaisonJunior Marketing & Communication ManagerJanuary 2022 - August 2024 (2 years and 7 months)New York, United States
- Managed the brand's presence at leading international trade shows (Fancy Food Show, Expo West), enhancing visibility and developing new partnerships.
- Developed multichannel content campaigns including emailings, newsletters, and printed communication materials.
- Conducted market analyses to support product launches and the development of marketing strategies tailored to industry trends.
- Claire Geronimi ParisJunior Marketing and Communication ManagerOctober 2021 - January 2024 (2 years and 3 months)Paris, France
- Developed marketing strategies to strengthen the brand's positioning in the premium market.
- Implemented a data-driven social media marketing strategy, increasing brand visibility and engagement, growing follower count to 14,000 in one year.
- Managed VIP partnerships and coordinated collaborations with influencers to enhance brand awareness and engagement.
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Education
- Dual Master's Degree in Luxury Communication and StrategiesNew York Institute of Technology (NewYork) /EFAP (Paris)2024Master Double diplôme in Luxury Communication and Strategies
- Master in Fashion Communication ManagementAccademia Del Lusso-Milan2019Master Fashion Communication Management