Orlane Jean-Philippe

Integration and updating of content on the website (texts, visuals, multimedia) Writing of content optimized for the web (articles, pages...) SEO optimization (natural referencing): keywords, tags, internal linking Improvement of UX/UI: design adjustments and site ergonomics Creation of web mockups (landing pages, home pages, campaign pages...) Creation of digital reports (traffic, SEO performance, conversion rates) Website back-office management (CMS, settings, modules, updates)

Design and production of print and digital communication materials Writing, integration, and publication of SEO-optimized articles for the web (website and social media) Natural referencing optimization (SEO): keyword selection, tagging... Social media management Contribution to the organization of internal and external events Writing creative briefs for graphic designers, developers, or external service providers Budget monitoring: dashboard creation, quote management, expense tracking Coordination of stakeholders and project teams

Participation in commercial relations: brief taking, client needs analysis... Writing creative briefs and strategic recommendations related to brand objectives Monitoring and coordination of communication projects with internal teams... Conducting competitive and sector-specific intelligence, market trend analysis, and benchmarking Contribution to strategic thinking on campaigns (positioning, storytelling, editorial tone) Participation in the preparation of client presentations (documents, mood boards, mockups)