Description

Freelance Brand & Innovation Manager specialized in Beauty and FMCG, supporting brands across product launches, innovation projects, and go-to-market execution.

I work on both strategic and operational missions, including end-to-end product launches, innovation pipeline structuring, cross-functional project management, and temporary reinforcement of marketing teams during transformation phases or maternity leave replacements.

With previous experience at L’Oréal, Danone, and Bel, I have contributed to high-impact product launches and brand initiatives, collaborating closely with R&D, packaging, regulatory, supply chain, digital teams, and agencies.

Used to international and multicultural environments, I am available for short- or long-term freelance missions, interim roles, and launch support projects, in France or internationally.

Languages

English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

LOREAL
Product manager
FASHION AND COSMETICS
February 2015 - October 2018 (3 years and 8 months)
Led end-to-end product launches in the beauty category, from consumer insight and concept development to market execution

Built brand positioning, product claims, and go-to-market strategies aligned with global guidelines

Coordinated cross-functional teams (R&D, packaging, regulatory, supply chain, digital, media, agencies) to deliver on time and within scope

Contributed to portfolio development, renovation projects, and performance tracking post-launch
Product Launch Brand Strategy Project Management cosmétique
Danone DAIRY
Brand & Innovation Projects
October 2018 - January 2020 (1 year and 3 months)
Managed innovation and renovation projects within FMCG brands, including product relaunches and portfolio optimization

Led cross-functional collaboration between marketing, R&D, supply chain, and finance to ensure feasibility and speed to market

Developed launch strategies, communication platforms, and activation plans

Analyzed market performance, consumer insights, and post-launch KPIs to optimize results
Management de l'innovation Brand Strategy Product Launch Project Management Développement produit
Bel
Innovation & Brand Strategy
January 2020 - June 2023 (3 years and 5 months)
Drove innovation projects across plant-based and dairy categories, from concept ideation to launch readiness

Conducted market analysis, consumer research, and competitive benchmarking to support innovation choices

Managed innovation pipelines and supported portfolio strategy decisions

Identified risks and operational constraints early to secure project alignment and delivery
Management de l'innovation Brand Strategy Product Launch Project Management