Freelancer profile translated to English.
Back to original languageAbout Oriol
👋 Hello! I'm Oriol Santacruz, a fan of order, the sea, and barbecues. 📋🌊🍖
I've traveled the world and still think Barcelona is the best city to live in. ✈️🌍
👨💻 I'm a computer engineer, but I decided to move on from programming (although I wasn't bad at it) to dedicate the last 10 years to leading development teams as a Product Manager / Product Owner, in retail, banking, and edTech, using agile methodologies like Scrum, Kanban, and XP extreme programming.
🎯 For over 5 years, I've specialized in OKR and KPI management, enjoying bringing order to the strategy of B2B companies and startups. In the last 2 years, I've also been training students in OKRs at a business school, where I discovered one of my greatest passions: teaching.
🚀 I excel in consulting for OKRs, KPIs, Agile, and digital products, where I've collaborated with many companies defining strategic objectives, monitoring key metrics, implementing team processes, and developing innovative digital products.
🎯 Objective Management Methodology (OKR) = focus + productivity + metrics.
📊 Performance Measurement (KPI) = data-backed decisions + operational efficiency.
🤸🏼 Agile Methodologies = customer satisfaction + flexibility + rapid response.
👨💻 Digital Product = innovation + growth.
Product Manager | Product Owner | OKR | KPI | Agile | Scrum | B2B Strategy | Training and implementation of strategic objectives
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- Massimo DuttiSenior Product Manager – Conversion Rate OptimizationE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Barcelona, Spain- Led the CRO team to drive data-driven experimentation across web and mobile platforms.- Managed and executed the product roadmap, aligned with business objectives and ROI prioritization.- Defined and tracked KPIs for conversion funnel, average order value, cart abandonment, and retention.- Implemented an A/B testing framework for hypothesis validation and user flow optimization.- Collaborated with design, engineering, and marketing teams in the delivery and iteration of features.- Analyzed product metrics using segmentation and cohort analysis to identify opportunities.
- Nuclio Digital SchoolOKR Expert - Master in Digital Product ManagementEDUCATION AND E-LEARNINGSeptember 2022 - Today (3 years and 9 months)Barcelona, Spain- Over 4 years of experience implementing OKRs in technology and service companies- Design and development of pedagogical resources and content for classes- Speaker on the podcast "How to successfully implement OKRs"- Coaching and workshops for students on OKRs for personal and professional projects
- Boost Your GoalsFounderCONSULTING AND AUDITSJanuary 2023 - December 2024 (1 year and 11 months)Barcelona, Spain- Training and implementation of OKRs for clear strategic results.- Utilization of KPIs to evaluate and improve business performance.- Agile approach with incremental deliveries to adapt quickly.- Digital Product: Research, analysis, continuous delivery, and business alignment.
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Education
- Ingeniero Técnico Informática de Gestión, Computer EngineeringUniversitat Politècnica de Catalunya2010Ingeniero Técnico Informática de Gestión, Computer Engineering
Certifications
- Scrum MasterEuropeanScrum.org2014
- ITIL FoundationEXIN2015