Freelancer profile translated to English.
Back to original languageAbout Oriol
25 years as CEO & Co-Founder of a chain of stores, I believe in Retail and in people. As a retail expert, I lead and train marketing and sales people and teams to increase sales and improve KPIs by applying the Agile culture. I redesign decision-making based on data that is agile to obtain and easy to interpret. I accompany organizations both internally and externally during the implementation of my 5D® Methodology.
I provoke things to happen by putting people and data at the center of the organization.
I will help you increase your sales figures and store results by applying an innovative and simple methodology that I have been developing for over 25 years of experience in retail.
OriOl, make it happen
English
Fluent
Spanish
Native or bilingual
French
Conversational
Catalan
Native or bilingual
Italian
Basic
Can work on-site
Barcelona (up to 50km)
Experience
- Grup Love Store, SACEO & Co-Founder; Retail Marketing, Retail Management, Product ManagerRETAIL (SMALL BUSINESS)March 1994 - September 2019 (25 years and 7 months)Barcelona, SpainDirection of offline and online Retail Marketing, brand positioning and CRM managementProduct Management, purchasing budget and management of product breadth and depthRetail Management, team management, KPIs and margin and promotion managementMain tasks at Love Store:Marketing DirectorBrand positioning through:. Shop windows. Merchandising. Pricing. Social Media (Social Marketing). Customer Database Management (Email Marketing). Digital Marketing (SEM, SEO, Inbound Marketing, Mobile Marketing). Collaboration with other brandsProduct Director. Supplier selection and negotiation. Definition of range breadth and depth. Purchasing budget by sectionRetail Director. People Management. Setting sales objectives (sales per store, average ticket, UPT, effort rate, sales per employee...). Promotion Management (margin objectives). Stock Management (turnover, obsolete items, ...). Launch and management of online store (e-commerce, Digital Analytics)
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Education
- Business Administration DiplomaManagement School Barcelona1989Escuela de negocios de Barcelona centrada en la formación práctica para la gestión de un negocio.