Freelancer profile translated to English.
Back to original languageAbout Oriane
Art Director | Textile & Marketing Graphic Designer | Sport, Outdoor & Ride culture Brands
Instagram : @sierra_studio_
Website : sierra-studio.fr
With experience in Art Direction (AD), particularly in sports brands, I offer a dual expertise: technical textile graphic design and impactful digital brand strategy.
I help sports brands, ready-to-wear, startups, and SMEs build strong, coherent visual identities aligned with business performance through a creative, strategic, and technical approach.
1. Art Direction & Branding
- Creative Direction (AD): Definition of visual DNA and creative supervision of all communication projects (print & digital).
- Strategic Branding: Naming, brand positioning, and creation of memorable visual identities.
- Project Management: Cross-functional coordination (Devs, Marketing), rigorous production monitoring, and guarantee of optimal graphic quality.
- Business Consulting: Precise alignment of creative choices with commercial objectives.
2. Product Design & Visual Identity
- Sport & Ready-to-Wear Textile Graphics: Expertise in creating patterns, marking designs, and graphic concepts adapted to technical constraints (e.g., Trail, Running).
- Visual Identity: Custom logo design, development of complete graphic guidelines (typography, technical colorimetry, iconography).
- Print Materials: Product packaging design, technical sheets.
3. Webdesign & UX/UI
- UI/UX Design: Wireframing and interactive prototyping (e-commerce sites, digital platforms). Focus on conversion and usability.
- Digital Performance: Creation of optimized newsletters and banners. Responsive graphic design for all screen types.
- Illustrations & Content: Creation of original and personalized illustrations adapted to the Sport/Performance universe.
English
Fluent
Spanish
Native or bilingual
Russian
Basic
Can work on-site
Chambéry (up to 50km), Biscarrosse (up to 50km)
Experience
- KINETIKArt Director / Textile & Marketing Graphic DesignerSPORTSOctober 2025 - Today (10 months)AD / Textile & Marketing Graphic Designer• Product/Brand AD: Creative direction, definition of Kinetik's visual DNA (Trail/Running).• Textile Graphics: Technical design of markings, patterns, and designs for high-performance sportswear.• Visual Identity: Creation and management of the overall graphic charter (print/digital).• Digital Content & Social Media: Creation of impactful visuals for social platforms and campaigns (banners, newsletters).• Webdesign/UI/UX: Graphic and ergonomic design for e-commerce platform.• Project Management: Technical (R&D) and marketing coordination, production monitoring.
- TemahomeCommunication ManagerE-COMMERCEApril 2023 - January 2024 (9 months)Annecy, FranceDefinition, adaptation, and management of internal and external communication strategy. Promotion of the brand image and its achievements to various audiences. Organization, supervision, and execution of communication actions.Community Management_Content creation and social media monitoring. Instagram, Facebook, Linkedin, Pinterest..Creation of communication materials_Web and print graphic design, emailing, press article writing, blog..Project Management_Project leadership and management. Budget establishment and monitoring. Management and coordination of service providers and stakeholders: photographers, videographers, printers, 3D visuals, webmasters. Organization of photoshoots and events in line with the commercial plan. Management of the design strategy and development of new products in collaboration with the Portuguese team.Communication Strategy_Monitoring the commercial plan, defining a new communication strategy (graphic guidelines, brand book), partnerships, public relations.
- Office de Tourisme Grand BornandGraphic DesignerTRAVEL AND TOURISMDecember 2022 - February 2023 (2 months)Worked at the Grand-Bornand Tourist Office as Project Manager / Graphic Designer to support and manage visual communication needs for the 2022 Biathlon World Cup. Managed and executed visual communication projects and met deadlines during periods of high activity/urgency, in collaboration with various stakeholders in the graphic chain and sports, press, and event partners.Specialized in pre-press.Creation, execution, and preparation of infographics for partner printers.Creation and adaptation of infographics for web and press.Creation of illustrations and posters for various events related to the Tourist Office.Examples of creations: flyers, banners, roll-ups, print ad inserts and magazine covers, web ad inserts, maps & itineraries, event schedules, posters..
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Education
- Graphic Designer / WebdesignerARIES2018Réalisation d'infographies pour des supports numériques Réalisation d'outils de communication imprimés Réalisation de supports de communication numériques..