Oriane Madray

Supporting personal brands and businesses during the winter season in Courchevel.

-Development of premium content strategies highlighting luxury locations, experiences,

and services in Courchevel

-Planning and directing photo & video shoots (lifestyle, luxury, personal branding)

-Consulting and support for influencers and high-visibility profiles

-Instagram account management and optimization (content creation, storytelling, brand

identity)

I support conscious entrepreneurs in building a clear, structured, and impactful digital presence, by handling everything from strategy to execution.

My role is to design and implement complete social media ecosystems — where positioning, content, audience growth, and visibility work together to support the business.

-Social media strategy & brand positioning: defining clear messaging, content direction, and audience targeting aligned with the entrepreneur’s vision and offers

-Content creation & storytelling: producing and structuring content (Reels, posts, formats) that builds visibility, engagement, and authority

-Community management: managing interactions and nurturing the audience through DMs, comments, and engagement dynamics

-Account management & growth: overseeing day-to-day social media activity, optimizing profiles, and driving consistent audience growth

-Paid ads & visibility strategy (Meta): setting up and managing campaigns to support growth, launches, and business objectives when relevant

-Launch & offer visibility: structuring content and campaigns around key business moments to maximize reach and conversion.

I worked closely with Marie-Laure Will, a mentor and teacher in the field of energetic and personal transformation, to grow and engage her online community—especially on Instagram—through conscious, aligned, and creative content.

My role was both strategic and intuitive. I helped bring coherence between her deep inner work and her digital presence. This meant translating powerful transformational messages into formats that speak to the audience: visually, emotionally, and energetically.

What I did:

- Created original Reels that combined storytelling, dynamic editing, and aesthetics aligned with her brand values.

- Designed a harmonious visual identity (typography, colors, layouts) that reflected the energy of her work.

- Wrote captions and posts that sparked engagement, reflection, and emotional connection with her audience.

- Managed daily interactions: responding to DMs, replying to comments, creating polls, and fostering real dialogue.

- Planned and scheduled content in alignment with her offers, launches, and energetic cycles.

- Collaborated with her on campaigns and launch strategies for her main programs and events.

My approach was always guided by authenticity and coherence: ensuring that everything we posted felt aligned with her voice, her vision, and her energetic positioning.

Achievements:

- +11,800 followers in 7 months (from 1.7k to 12.5k)

- 5 videos with over 50,000 organic views

- Complete redesign of the profile's aesthetics, including modern, on-brand Reels covers

- 40% of qualified leads booked discovery calls directly from Instagram

- Managed a €1,000/month Instagram ads budget

- Created magnetic teasers for the “Saut Quantique” event

2025 : +23k followers in total on Instagram / +11k followers on Facebook