Oriane Le Goff

I create creative concepts and write texts for communication campaigns, optimize content consistency, manage the editorial line for 3 clients, co-pilot voice recordings, photo shoots, video production, and optimize SEO if requested.

On a daily basis, I look for strategic angles and then creative ideas (text and visual). I then work on the tone and write the manifestos/creative positions and taglines. Finally, I adapt the validated idea and write all associated materials (video, email, display banner, social media post, radio spot, TV commercial, DOOH, OOH, brochure, booth, etc.).

• Management and operational management of communication campaigns (offline and online),

• Strategic and operational recommendation development

• Content creation (copywriting for emails, landing pages, brochures, videos, banners, taglines, etc., visual research, art direction...)

• Competitive benchmarking and monitoring

• Media campaign management with results analysis – KPIs – ROI optimization,

• Coordination of internal teams (creative department, web department) and external service providers (printers, freelancers, media agencies, event planners, merchandise suppliers, gaming platforms...)

• Financial management of operations (quote preparation, invoicing, and budget monitoring)

• Creation of schedules, reports, coordination from brief to final execution

Accounts: Unilever (Knorr, Carte d'Or, Miko...), Andros, Brossard, HP, Mamie Nova, Sunny Delight

• Implementation of 360° multichannel operations

• Recommendation and implementation of operations

• Coordination of various stakeholders, client contact, briefing and supervision of creative teams, monitoring the production chain while respecting cost and time constraints.

• Market research, competitor benchmarking, idea generation, theme development, promotional mechanics and prize sourcing, supplier and partner identification...

• Management of 2 interns

-> Management of print projects(restaurant catalogs, dessert menus, sales arguments, POS materials such as totems, arches, promoter booths, boxes, kiosks, etc., pack disruptions...)

-> Management of digital projects(website, e-newsletter, web app, dedicated pages, social media posts...)

-> Management of games & promotions(development of mechanics for systematic offers, instant win, SMS, prize draws, scratch cards, etc.)