Freelancer profile translated to English.

Description

Hello! I'm Ori 👋

Product Designer with over 4 years of experience in UX, specializing in research and the creation of user-centered design processes.

My focus is on understanding real behaviors, motivations, and needs to translate insights into clear and actionable product decisions. I work collaboratively with product, development, and stakeholder teams, integrating research and design to build functional, scalable, and impactful digital solutions.

I believe in research as a continuous driver of the design process, key to validating decisions and reducing uncertainty throughout the product lifecycle.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Option
User Experience Designer
March 2023 - Today (3 years and 5 months)
Madrid, Spain
▪ Lead the UX implementation in Cosmos, a product of the LATAM Airlines data team, defining user journeys, refining workflows, and measuring the experience through NPS for continuous product improvement.
▪ Designed and maintained a scalable UI Kit, optimizing visual consistency and design and development processes.
▪ Restructured the information architecture and improved the navigability of the Cosmos landing page, facilitating product understanding and usage.
▪ Facilitated discovery workshops with multiple industries to identify opportunities and pain points addressable with Generative AI.
▪ Executed UX Research processes, flow definition, and wireframes for a TV app approved by Samsung and LG.
▪ Optimized internal processes for Lota Protein by conducting user and business research, improving operational efficiency.
User Interface Design User Research User Experience Design Product design
Digbang
UX/UI Designer
September 2022 - March 2023 (6 months)
Buenos Aires, Argentina
▪ Worked on the design of the delivery person tracking web app for Andreani, participating in UX Research processes and optimizing key product flows.
▪ Defined and improved user flows and wireframes, focusing on the platform's usability and operational efficiency.
▪ Actively collaborated with the product team in ideation and discovery sessions, exploring new business and service improvement opportunities.
User Experience Design UX Research
Movistar
UX/UI Designer
February 2022 - September 2022 (7 months)
Buenos Aires, Argentina
▪ Planned, researched, and designed flows for the Power CRM used by operators.
▪ Designed an offer calculator module for mobile device purchases, integrating business rules and automating manual tasks. The solution streamlined customer service, reduced operational errors, and improved the effectiveness of commercial offers.
▪ Participated in the review and modification of business objectives.
▪ Conducted remote testing sessions for functionalities of the internal operator management system.
UX Research Product design