Description

Multidisciplinary designer and digital marketing specialist with 6+ years of experience in the fashion and luxury industry. I help brands grow online through high-impact visual identity, social media content, email marketing, and e-commerce strategy.

I've grown Instagram communities by 52%, increased organic traffic through Shopify SEO, and built email funnels that drive repeat purchases. I work across the full funnel — from brand identity to paid ads and performance analysis.

Fluent in Spanish (native), English (C1), Portuguese (B2), and Italian (B1). Based in Lisbon, available for remote projects worldwide.

Languages

English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Conversational
Italian
Basic

Workplace preferences

Can work on-site

Lisbon (up to 50km)

Freelance
Social Media Manager / Content Creator
RESTAURANTS AND FOOD SERVICE
March 2023 - Today (3 years and 3 months)
Lisbon, Portugal
• ● Scaled digital presence and Shopify conversions by redesigning site architecture, product hierarchy, and optimizing SEO metadata resulting in a more intuitive user journey and increased organic search rankings.
• ● Increased customer retention and campaign ROI through the strategic design of targeted Email Marketing (Mailchimp) and custom graphic assets for Meta Ads leading to higher click-through rates and consistent repeat purchases.
• ● Elevated brand engagement and authority by producing high-quality Reels, TikToks, and visual style guides using Adobe Creative Suite achieving a significant boost in social media interactions and cross-platform brand consistency.
• ● Optimized content performance and ad spend by tracking KPIs via Meta Business Suite and Google Analytics to iterate on design strategies reducing cost-per-click (CPC) and improving overall marketing efficiency.
Adobe Creative Suite Social media Shopify Brand content Graphic Design
Vakiano Artisans
Brand image leader & Community manager
RETAIL (SMALL BUSINESS)
March 2020 - April 2022 (2 years and 1 month)
Buenos Aires, Argentina
• ● Scaled Instagram community from 8.2k to 12.5k followers (+52%) by designing a high-impact visual ecosystem, including interactive video content, static posts, and a strategic calendar to drive qualified traffic and international brand awareness.
• ● Developed a cohesive 360° visual identity through the creation of custom Mailchimp email templates, web banners, and digital ads that ensured brand consistency across all touchpoints and supported high-ticket sales conversion.
• ● Boosted organic search visibility and sales by optimizing website SEO (metadata, titles, and descriptions)and leading the creative direction for all web banners and product imagery.
• ● Launched and managed the first online sales funnel using automated email marketing and visual storytelling focused on the artisanal process resulting in the brand's first e-commerce conversions and increased average ticket value.
• ● Managed global influencer outreach in the USA and UK by coordinating the delivery of creative assets and brand guidelines to position the products in premium international markets
Shopify Social media Graphic Design Marketing Visual identity
EPIC Translations
Project Manager / Virtual Assistant
CULTURE
August 2022 - March 2023 (7 months)
Buenos Aires, Argentina
• ● Orchestrated the end-to-end RFP (Request for Proposals) lifecycle for government agencies, universities, and NGOs across multiple U.S. states ensuring 100% compliance with strict federal/state requirements and on-time submission.
• ● Maximized bid success rate by identifying and vetting high-potential opportunities aligned with the company's portfolio and interviewing specialized translators to ensure the highest quality of service.
• ● Streamlined financial operations and vendor relations by managing client payments and translator invoices within the internal system achieving 100% accuracy in financial reporting and eliminating payment delays.
• ● Guaranteed project delivery and stakeholder satisfaction through meticulous tracking of deliverables, post-submission follow-ups, and proactive communication maintaining a high standard of quality control and reporting accuracy
Project Management Email marketing Communication virtual assistant Mailchimp