About Oriana
Spanish
Native or bilingual
Experience
- Independiente/ Proyectos PersonalesAudiovisual Strategy & NeuromarketingFILM AND AVJuly 2025 - Today (11 months)Madrid, SpainApplication of neuroscience and cognitive psychology principles to the creation of video and audio content for emotional impact and brand retention.- Perception Analysis: Optimization of scripts and voiceovers based on mental triggers to increase conversion.- Video Editing: Video editing (DaVinci/Filmora) using rhythms and visual stimuli that maintain user attention in digital environments (Instagram/TikTok).- Sound Design: Selection of voice tones and cadences, adapted to the ideal client's psychological profile.
- Proyectos Independientes / Marcas PersonalesMarketing & Content StrategistSOCIAL NETWORKSJuly 2025 - Today (11 months)Madrid, SpainApplication of digital marketing strategies for brand growth through video and voice.- Copywriting & Storytelling: Writing persuasive scripts designed to retain audiences and generate conversions.- Social Media Video: Creation of pieces for Instagram Reels and TikTok.- Brand Positioning: Development of verbal identity (tone of voice) for companies seeking more human and professional communication.
- DruniBeauty Advisor & Brand Communication SpecialistRETAIL (LARGE RETAILERS)May 2025 - Today (1 year and 1 month)Madrid, SpainManagement of brand identity and direct consumer communication in the high-end perfume and cosmetics sector.- Persuasive Communication: Application of consultative selling techniques and verbal language management for customer loyalty in premium brands.- Trend Analysis: Knowledge of consumer needs in the beauty market, providing strategic value for scriptwriting and voiceovers for this sector.- Voice Mastery: Professional use of diction and modulation to convey confidence and elegance at the point of sale, ensuring a good brand experience.
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