Orel Fly

Shooting for ESARC – Visual Identity & Multichannel Communication

As part of the visual communication overhaul for ESARC, a BTS school in Montpellier, I was commissioned to create a series of portraits to illustrate their institutional materials: brochures, urban advertising, website, application, and social media.

Mission Objectives:

Highlight people through natural portraits of young individuals in everyday situations

Work on diversity, inclusivity, and multiculturalism

Create strong, dynamic visuals adaptable to all types of media (print & digital)

Methodology:

Alternating direct gazes and natural poses (spontaneity, confidence)

Choice of colorful and easily replicable backgrounds for varied use

High-definition shooting, optimized for different formats (A4 brochure, roll-up, web banners, POS displays…)

This shoot was designed to be used in a global, coherent, modern, and impactful communication strategy.

For several years, I have been supporting EDO Campus (Galileo Global Education group) in covering their institutional events. I have carried out numerous photo reports for their partner schools in Montpellier, notably ESARC, ESG, Digital Campus, and Elije.

My services include:

Coverage of open days (visitor reception, workshops, atmosphere)

Graduation ceremonies (official speeches, award ceremonies, group photos)

Various internal events highlighting student life and the institution's brand image

Taking student portraits during the JOP for their LinkedIn + CV

Each report is designed to meet the campus's communication needs: web publications, social media, print materials, or institutional slideshows. I provide retouched, dynamic, and ready-to-use images within fast turnaround times.

Photographer and videographer based in Montpellier, I offer tailor-made services for professionals and individuals. My approach combines aesthetic rigor and flexibility to meet diverse project needs, from portraits to event coverage.

I have conducted fashion and artistic shoots for models, actors, and artists, in studio or natural light, always highlighting the personality and intention behind each image.

On the corporate side, I have covered events for organizations such as ESARC Evolution, AIKAN, and the Chamber of Trades and Crafts. I also take corporate portraits, conduct company reports, product packshots, and create content optimized for digital communication (website, social media, etc.).

My services also include:

Artistic & cinematic portraits: solo, couple, family

Weddings & private events: full reportage, from preparation to the evening

Short videos like Instagram Reels, TikTok, or company teasers

Content creation for creators, brands, and freelancers

Artistic projects & photo exhibitions

Each project benefits from attentive support, from shooting to final delivery, with deliverables optimized for your platforms: social media, Fine Art prints, online galleries, etc.