Orane V.

A niche perfume house in rapid growth, Parfums de Marly wanted to structure its content ecosystem, strengthen its brand consistency, and streamline international production.

Objectives:

- Lay the foundation for a sustainable, 360° deployable content factory

- Manage campaigns (shoots, videos, CRM content, social media, e-commerce)

- Equip teams to gain autonomy and efficiency

Method:

🧠 Strategic Framework: Audit of existing content and annual roadmap

🎬 Production Management: Coordination of shoots (photo & video), needs assessment, vendor selection, creative briefs, post-production follow-up

🔧 Tool Implementation: Content overviews, briefs, templates, guidelines, schedules, budgets

🤝 Coordination: Constant liaison between marketing, digital, CRM, international markets, and production agencies

Results:

👉 A tailor-made content factory deployed in 4 months (aligned workflows, tools, processes, teams)

👉 Over 100 pieces of content produced and adapted internationally (shoots, videos, CRM, paid, social)

👉 Better anticipation of key periods, smoother production, more consistent image

👉 Time and budget savings, and upskilling of internal teams

Freelance mission for the Fashion division of Saint Laurent, within the content & image team. Orchestrate the production and deployment of 360° content campaigns, ensuring strong consistency between marketing strategy, brand image, and operational execution.

Objectives:

- Lead the orchestration of global campaigns

- Formalize coordination and distribution tools

- Streamline communication between creative, marketing, retail, and digital departments

- Ensure visual and narrative consistency across all channels

Method:

🎬 360° Campaign Orchestration

Development of the annual campaign calendar (products, key moments, fashion)

Gathering needs from departments: CRM, social media, retail, media, e-commerce

Monitoring shoots and content with image and production teams

📦 Creation & Distribution of Content Overviews

Definition of creative directions, available assets, formats, activation plan

Multi-channel adaptation: social media, CRM, e-commerce, press, retail, paid media

Writing usage guidelines, rights, calendar, and approvals

🔄 International Deployment & Operational Monitoring

Facilitating inter-departmental meetings for global alignment

Coordinating activations with markets, particularly Asia (Weibo, Red, Douyin, WeChat)

Tracking feedback, approving content, ensuring asset distribution

Results:

👉 Alignment of internal teams on a shared content vision

👉 Smoother multi-country and multi-channel deployments

👉 Improved consistency and quality of produced content

👉 Better anticipation of needs, reduced friction and delays

The House wished to modernize its brand image and improve the overall digital experience through a complete redesign of its showcase and e-commerce website.

Objectives:

- Reposition the brand's digital image around luxury, heritage, and craftsmanship

- Optimize user experience and e-commerce journeys

- Create a site with strong editorial value, easily manageable by internal teams

Method:

🧠 Full redesign management: scoping, benchmarking, agency management (UX/UI, development, SEO)

📐 Design supervision: visual storytelling, information hierarchy, e-commerce UX recommendations

📓 Writing technical specifications and coordinating development

💻 Implementation of a custom CMS and training teams on its use

🚚 Delivery of guidelines and post-launch roadmap

Results:

👉 Premium website, consistent with the brand's DNA and luxury codes

👉 Optimized user journeys and improved purchasing experience

👉 Internal teams empowered for content updates

👉 Scalable digital system, aligned with growth objectives