Alexia Roux

My goal? To develop your media presence.

Media Relations Strategy:

For each assignment, I define a tailor-made press relations strategy, based on your objectives and expectations. Together, we determine the communication angles.

In parallel, I work on the media to target, to ensure optimal dissemination.

Media Materials Creation:

I write content adapted for the media: press releases, press kits, press invitations, etc.

Each material is designed to capture journalists' attention and highlight the strengths of your projects.

Press Relations Management:

I build a media database of relevant journalists to contact, both locally and nationally. I then handle sending materials and necessary follow-ups to maximize coverage.

Monitoring and Reporting:

Throughout the assignment, I conduct continuous press monitoring to track mentions of my clients' projects in the media. Regular check-ins are held to adjust our approach if needed. At the end of each assignment, I provide a detailed report and a complete press book of media coverage.