About Ophélie
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Catalan
Conversational
Experience
- FIGURES FOUNDERSCo-manager of an online ready-to-wear brandFASHION AND COSMETICSNovember 2021 - May 2024 (2 years and 6 months)Toulouse, FranceCo-managed for several years the development of a 100% digital ready-to-wear brand. Responsible for the entire Marketing and Communication department, I led the brand's growth strategy, from its creation to its expansion into international markets.1. Strategy & Management 🎯Brand Strategy (Branding): Definition of visual identity, price positioning, and storytellingInternational Expansion: Market research and adaptation of marketing strategy for Europe and export (management of cultural and logistical specificities)Budget Management: Optimization of advertising investments and ROI/ROAS monitoring2. Acquisition & Digital Marketing 📈Ads (Social & Search): Creation and management of Meta Ads (Facebook/Instagram), Google Ads, and Pinterest Ads campaignsSEO & E-commerce: Website optimization (Shopify) for natural referencing and user experience (UX)CRM & Loyalty: Implementation of emailing and automation strategies to maximize LTV (Customer Lifetime Value).3. Communication & Influence 📱Social Media: Management of editorial line and community on social networksInfluencer Marketing: Identification, negotiation, and monitoring of partnerships with international influencersContent Production: Art direction for photo/video shoots and content writing in multiple languages for various markets (copywriting)
- Ophélie TANACHIANDigital Marketing Consultant & Specialized Translator FR/EN/ESJanuary 2026 - Today (5 months)🌍 Marketing & Translation: Boost your brand internationally FR/EN/ESNeed an expert who understands your business challenges as well as the linguistic nuances of your target markets?As a former co-founder of an international ready-to-wear brand, I now support companies in their global expansion. My approach is unique: I don't just translate words, I transpose your strategy and impact.🚀 Marketing & Growth Strategy ConsultingWith my hands-on experience, I help you drive your digital visibility:
- Social Media & Content: Editorial strategy, community management, and influence
- CRM & Emailing: Design of loyalty and acquisition campaigns (Klaviyo, Mailchimp, Shopify)
- E-commerce: Optimization of customer experience and conversion funnel.
⚖️ Specialized Translation & Localization (FR • EN • ES)Because a poor translation can break customer trust or put you at legal risk, I offer specialized expertise:- Marketing & Communication: SEO Copywriting, product descriptions, newsletters, press releases
- Legal: Translation of T&Cs, partnership agreements, legal notices, privacy policies, etc.
- Localization: Cultural adaptation of your message for English-speaking, French-speaking, and Spanish-speaking markets.
💡 Why work with me?Working with a former business owner guarantees a collaborator with an ROI-driven vision. I understand your budgets, your deadlines, and the importance of a consistent brand image from start to finish.
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Education
- Bachelor's Degree in Applied Foreign Languages & International BusinessICT - Institut Catholique de Toulouse2019
- MSc Marketing, Management & CommunicationTBS - Toulouse Business School2021Spécialisation Marketing du luxe