Ophélie Raymond-Duhamel

Within the digital team:

• Responsible for relational/transactional emails and SMS for the CWE zone (Western Europe - France, Germany, Spain, Portugal, Italy, Switzerland, Belgium, Luxembourg): redesign of the strategy in line with the customer journey and brand image / Budget management / Customer analysis / Segmentation / Prediction / Tracking / KPI analysis

• Deployment of marketing automation campaigns (email, SMS)

• Campaign management via the Adobe Campaign targeting engine (workflow creation and deployment) and launch of new modules with developers

• Coordination of the E-CRM budget with the digital team and management control

• Reporting and KPI analysis via Google Analytics and Adobe Campaign

• Implementation of the new loyalty program via email for the CWE zone (adaptation, design and technical element adjustments, implementation, testing - all in close collaboration with the project team and developers)

• Management of new lead imports into the database

• Management of lead acquisition policy performance (tracking and communication of lead collection operation results, coordination of lead collection campaign study with the CRM team & data agency)

• Management of multi-channel e-CRM and m-CRM campaigns (SMS / Push App)

• Coordination with international and CWE teams

Development and implementation of the Marketing Plan for the European Retail network (over 200 stores across 7 countries - France, Germany, Spain, Switzerland, Belgium, Luxembourg, Italy) and for the Brazilian and Mexican markets.

• Development of the 360 marketing plan to ensure consistency and maximize the impact of marketing efforts

• Operational orchestrator: Key interface with all departments (digital, CRM, merchandising, supply chain, field, finance, communication, training) and all local teams.

• Development of the marketing mix: offer, promotions, pricing.

• Management of an annual budget of €3 million

• Contribution to the logistical management of products and promotional offers (orders, forecasts, store replenishment, warehouse and store stock)

• Business Analysis: Extraction and analysis of the impact of different campaigns during each campaign and for each segment & range, in order to derive insights and key learnings to increase marketing campaign performance

• Regular presentations of actions and results to top management and field teams during national seminars gathering around a hundred store managers.

• Competitive intelligence and study monitoring to understand market evolution and distribution strategy

• Organization of brainstorming sessions with various stakeholders to develop the brand (image, offer, product, animation, etc.)