Ophélie Marten-Jeanroy

🦸🏻‍♀️ My mission as a Wonder SEO? To save your site from page 2 of Google!

What are my areas of support?

✅ Semantic and technical SEO audit: assessment of performance + identification of improvement opportunities

✅ Comprehensive on-page optimization proposals (title, meta description, H1, Schema markup...)

✅ Content strategy: writing roadmap + optimization of existing content

✅ Competitive analysis

✅ Analysis of your page rankings, traffic, and SEO reporting

✅ International SEO strategy for multilingual sites

✅ Link acquisition strategy (link-building to increase your backlinks)

✅ Training your teams in SEO (e.g., Product and Design teams for adherence to SEO best practices; Content team for optimized content research and writing...)

Responsible for developing the SEO strategy in collaboration with various teams to develop features and pages to increase traffic to 23 domains. Analysis of SEO traffic, rankings, and results. Advising engineers on technical improvements, as well as product and design teams to optimize existing content and implement new opportunities.

Accomplishments include:

● Conducting large-scale SEO audits revealing optimization opportunities presented to leadership and product teams, resulting in the prioritization of SEO improvements.

● Regularly organizing sessions to inform stakeholders about SEO best practices and performance, resulting in SEO being systematically considered for every project.

● Launching an SEO training program for the international team to optimize their domains, leading to an increase in international traffic from half of Glassdoor's total traffic to two-thirds.

● Leading the SEO strategy for the Salary product, making it the highest-performing vertical through the launch of optimizations such as FAQ Schema markup, resulting in a +25% CTR in 1 month.

● Significant traffic growth through the launch of numerous SEO A/B tests, with an impact of approximately 4 million additional annual organic visits in FY23.

● Leading the launch of numerous programmatic and editorial text initiatives across thousands of product pages, with an immediate positive impact on traffic.

● Directing the production of optimized articles for the French blog, including developing the content strategy and managing writers, resulting in the strongest growth across all domains, with Yo2Y exceeding a +1000% increase.

Responsible for generating and executing ideas to increase SEO presence in the French-speaking markets of Europe's leading independent train and bus platform. In-depth keyword research to create SEO-optimized editorial-style content across various site sections. Monitoring competitor performance and analyzing trends to find new content opportunities to aid SEO team and business decisions.

Accomplishments include:

● Exceeding a major competitor's SEO visibility on Google in less than a year.

● Ranking numerous pages in the first position for the French national railway company's brand keywords, when it was deemed impossible.

● Massive increase in sessions and revenue by developing new strategies, ranking product pages in the top 3 results for highly competitive keywords or as featured snippets. Major result: a +392% increase in turnover in 1 month on pages dedicated to train tickets.

● Supporting the launch of Trainline's blog and managing the work with writers and agencies, from briefing to proofreading and publishing articles.