Freelancer profile translated to English.
Back to original languageAbout Ophelie
I am Ophélie, a freelancer specializing in communication strategy, video & photo content creation, and community management for beauty, cosmetics, and wellness brands.
After 10 years in the beauty world — professional makeup artist, L'Oréal & Givenchy ambassador, co-manager of a salon — I founded Bazik Cosmetics, a clean beauty brand Made in France. This background gives me a real ground-level perspective: I know what converts, what builds a community, and what makes a brand shine.
I work with brand founders, beauty institutes, and indie brands who want a social media presence that reflects them and sells.
What I do concretely:
— Instagram & TikTok editorial strategy (calendar, pillars, hooks)
— Video (Reels, TikTok, UGC-style) & photo product/lifestyle content creation
— Outsourced community management (moderation, engagement, reporting)
— Brand audit & strategic consulting
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Ophélie Francisco — ConsultingConsultant — Brand Strategy for FoundersFASHION AND COSMETICSFebruary 2026 - Today (6 months)I assist beauty and wellness brand founders in building and developing their online presence. My responsibilities include: defining brand strategy and communication pillars, creating Instagram & TikTok editorial lines, training in community management, supporting product launches, and building digital offerings. I act as an external consultant with a practical approach, stemming from my experience as the founder of Bazik Cosmetics.
- Bazik cosmeticsFounder & Marketing Director — Clean Beauty Cosmetics BrandJanuary 2023 - Today (3 years and 6 months)Website creationSocial media creation and managementVideo editing and productionNewsletter creation and sendingLinkedIn ghostwriting
- Of beautyCo-Manager & Communication Manager — Beauty SalonMay 2020 - Today (6 years and 2 months)Le Plessis-Trévise, FranceCreation of visual identity: logo, business card, gift voucher, flyerSEO: natural referencing, Google Business page creationSocial media: creation of Reels, Instagram posts/stories, content calendarWebsite: website creation via Wix
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Education
- Luxury Marketing and Communication Bachelor's degreeEiml Paris2018
- BTS Communication (Higher National Diploma in Communication)Samuel de Champlain2016
Certifications
- LinkedIn TrainingLinkedIn Expert2023